The story is long, I’m lazy, and I know you’re busy so… Here’s the Inshorts version
- Struggle to stand out – CRM market is oversaturated, what model 3000 players across India itself offering the service for as low as INR 50 per user per month (that’s under one dollar per user per month).
- The initial idea – What if we latch on to something that is already a huge problem that people are facing and will continue to face. That was the AHA moment, and we decided to offer Facebook lead capture.
- The initial plan to focus – We decided to make it our front face, and part of the core onboarding floor of our CRM, at the time of the feature was buggy and really unusable
- This is fucked it’s not gonna work so we trash it – as a result, no one was able to use it and we had to chuck it for now.
- Then a couple of users come and use it and ask for it – we only chucked it from the core onboarding flow, but the feature (rife with bugs) was still there and then we got a couple of queries, and people were ready to use the feature despite the bug. They were willing to work around, manually to the configurations and still continue using them. And since we had the feature and we knew the potential we thought why the hell not.
At least we can use the feedback to improve and fix the box.
- They get stuck – even though it was expected and communicated that they will get stuck and that the feature is buggy it turned out uglier than expected. And it ruined an entire team’s experience with us! That’s what became our wake-up call!
- So we decide to fix the problem once and for all
The initial deadline for fixing the bags with our Facebook lead capture feature was one week… and boy had we underestimated the problem!
- We end up taking six weeks to fix this problem perfecting each and every interaction involved
Because we might be starving for revenue, but that’s how we do things when we do something we do it right!
This is more self-doubt than self-praising. Because I’m not sure this ‘perfection’ attitude is helping us right now
- And then the first user that tries to use the feature after that says
As a SaaS founder whose primary goal is to create a great product that changes the way people perceive and use CRM this is as sweet as it gets
By the way, why is the story in bullet point format? Even I have no idea