The number of times you check your WhatsApp messages or the number of times you check your Email.
Haha, you already have the answer!
Today we’re so hooked on checking our mobile phones that even unconsciously we tend to open WhatsApp and text messages a hundred times.
And that is where there’s a shift. That’s exactly where companies now sell you.
Because undoubtedly, its benefits are too good to be ignored.
WhatsApp has an open rate of 98% and a response rate of 48%!
They serve the best conversion rate and thus have a much better reach to the audience.
When used correctly, these can bring out amazing results.
But the problem arises when these companies start to run WhatsApp and SMS campaigns in the wrong manner.
The biggest mistakes users make while running an SMS or bulk WhatsApp campaign are:
- Step 1: They purchase a cold database of leads.
- Step 2: They run a blast with purely promotional messages.
But what actually happens??
And OVER SMS:
Why should you avoid sending bulk SMS/ WhatsApp to random audiences?
- The audience is not relevant most of the time
Since data brokers collect information about customers from wherever they can, i.e through loyalty cards, public records, social media, etc as a result of which a lot of the data is similar to or even worse than what you’d get if you used random chance to create a target list.
- Makes you look spam and fake:
Sending the same message to the entire database results in the majority receiving your right message at the time when they don’t need it. As a result of this, most of your customers find you irrelevant, fake and don’t care and ultimately WhatsApp bans your number.
With TeleCRM, one can divide the entire database, into several relevant blocks using filters.
How to send bulk SMS/ WhatsApp to save your number from getting banned using TeleCRM.
To save your number from getting banned, stick only to targeted WhatsApp campaigns and bulk SMS with TeleCRM.
Don’t simply pick up a random database and start messaging. Instead:
Try to initiate a conversation with an audience, ask permission to educate and promote at the same time and you can send them creative content that will create a permanent recall in their mind.
- Segregate your audience using TeleCRM’s powerful filters:
Understanding what your customers want at a given point in time leads to successful marketing campaigns. This is undoubtedly a difficult task, for which you need a highly capable CRM.
TeleCRM’s powerful filters help you filter the entire database to find out the relevant leads by applying certain conditions. This way you can decide what kind of attention is needed to be given to each lead at that particular point in time. The leads can be divided as:
- Cooling Leads Filter: Leads that came into your system and had at least one touchpoint with one of your team members but haven’t been touched base for weeks or months.
- Untouched Leads Filter: Leads that came into your system but no one in your team has touched base with them even once.
- Incoming WhatsApp Messages Filter: Leads that have inquired about your product on WhatsApp, you can see easily see that inside TeleCRM by this filter.
The best way to nurture leads is to pay attention to what the customer wants and avoid sending generic, templated responses.
If your interactions are personalised, you nurture the lead, since the reader tends to pay more attention.
If you want to improve your lead nurturing efforts with personalization, TeleCRM is the best tool for you.
The built-in templates, help you very easily personalise the messages, wherein personalisation can be done, not just for the name but any number of fields that can be customised.
The biggest benefit of using this approach is you can always have room for yourself in the prospects mind.
Sending messages to all these leads can help create permanent recall, such that whenever they’re in need of anything similar, they’ll always get back to you.
One such example is ‘Kshitij Bhandari, who started using TeleCRM about 10 months back but stopped using it since it didn’t fit his need at that point and proved to be an added cost.
But guess what happened recently?
He recently started visiting telecrm.in multiple times. Even attended the demo sessions.
But the question is:
How did he land there? And
How can you regain your lost customer?
Through only targeted WhatsApp campaigns and bulk SMS with TeleCRM, wherein we kept sending relevant content to the leads already in our system. We created a permanent recall in his head, and now he’ is in need of the features we offer, he has nowhere to go, but TeleCRM.
In such a competitive environment, where we are surrounded with plethora of promotional messages.
TeleCRM’s powerful filter helps you engage with every lead in the way they desire.
And since nobody wants to get spammed this method gives best results.
People will care and bother only when they establish a connect with you.
And TeleCRM filters make it very effective and smooth. Not just this, it makes the life of sales representatives very easy.
If you need any help in regards to TeleCRM filters, feel free to get in touch with our experts!