How We Boosted Our WhatsApp Webinar Funnel

July 5, 2024

1 mins read

WhatsApp webinar
Table of Contents

By combining CRM with WhatsApp marketing automation

We sell Telecrm through webinars

Here are our numbers for June 24

  • Visits: 14382
  • Leads: 2334
  • Webinar turnups: 333
  • Closures: 110

That’s a 5% closure rate

For CRM: A complex, high-ticket product. Most people don’t even get 5% webinar turn-ups…

All that with

  • Just – 5 alerts per lead
  • 0 human intervention before the webinar
  • Avg 1-2 sales calls after webinar

Here’s the step-by-step breakdown

The core essentials of a webinar funnel

  • Lead magnet: to capture leads
  • Pre-webinar emails: to drum up interest
  • Webinar day alert: so that people show up
  • Post webinar emails/calls: to push them to buy

There’s one problem with the entire flow

Emails!

Emails:

  • Land in promotion/spam
  • <5% of people see the email
  • Very few people turn up
  • Leads to poor sales numbers despite repeated bombarding

Instead, you should

  • Capture leads and manage automation through CRM
  • Send alerts through WhatsApp

Journey of a lead

  • Signs up on the web page
  • Gets auto-captured in CRM
  • Receives a confirmation 👇
  • Gets WhatsApp alert to book webinar
  • Gets reminder to attend webinar
  • Attends webinar!
  • Status gets auto-updated in CRM
  • Starts receiving post webinar msgs on WhatsApp
  • 1-2 sales calls and the deal is closed!

The best part is –

Up until the last step everything is automated!

Want to move to WhatsApp-based webinar funnel?

  • Get started today
  • Automate 90% of your process
  • Get unprecedented conversions
  • Without making many changes

Article Author

As CMO he makes sure that the Marketing team here at Telecrm aligns with the goals and vision of the company and stays on course to achieve the growth targets! In his articles, he talks about empathetic value-driven sales that put deep care for the customer at the centre of selling.