What is Enterprise CRM Software? Features, Benefits, Best Options

Streamline your customer relationships, manage large-scale operations and drive growth with India's best Enterprise CRM software.

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Telecrm is trusted by top brands including Domino's, BYJU'S, Mercedes, Housing.com and Hyundai

What is
Enterprise CRM software?

Enterprise CRM software is a comprehensive solution tailored for large organisations to manage and optimise customer relationships across multiple channels and departments. It centralises customer data, streamlines communication and automates complex workflows, enabling businesses to scale their operations efficiently.

  • Keep all customer data in one place for easy access and management
  • Ensure seamless collaboration across different teams
  • Automate repetitive tasks to improve productivity
  • Monitor all your teams from one dashboard

Why do you need an enterprise CRM Software?

If you're already using a CRM, then you know why it isn't just another tool, it's a must-have. And if you aren't, read on and you'll wonder how you were able to go by without it.

Streamlined operations for large teams

Managing large-scale operations becomes simple with enterprise CRM software. Whether it's coordinating across multiple departments or handling vast amounts of data, everything is seamlessly integrated.

Enhanced customer relationships

Build stronger relationships with personalised communication. Enterprise CRM software allows you to manage customer interactions across channels, ensuring every touchpoint is meaningful.

Advanced automation for efficiency

Save time and resources by automating repetitive tasks like follow-ups, data entry, and report generation, allowing your team to focus on what really matters — growing the business.

Data-driven decision making

Leverage real-time data and analytics to make informed decisions that drive business growth. With centralised data at your fingertips, identifying trends and optimising strategies becomes effortless.

Scalability as your business grows

As your business expands, enterprise CRM software grows with you, ensuring that your systems remain efficient and effective regardless of the scale.

Improved collaboration across teams

Facilitate better collaboration across different teams with a unified platform. Enterprise CRM software ensures that everyone is on the same page, leading to a more cohesive and productive work environment.

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What are the essential must-have features of an enterprise CRM?

The features in an enterprise CRM are designed to incorporate the growing needs of mid to large-scale organisations. Here is a list 11 must-have features in an enterprise CRM.

Capture and distribute leads automatically

Integration

Capture and distribute leads automatically

Because manually collecting leads from various sources is a time-consuming process that can slow down your business

  • Automatically capture leads from your website, Facebook/Google Ads, WhatsApp, and more
  • Centralise all your leads in one place, eliminating the hassle of manual data entry and ensuring no lead slips through the cracks
  • Auto-assign leads to sales teams based on pre-defined criteria
Manage all your data from one dashboard

Central Data Hub

Manage all your data from one dashboard

Because handling customer interactions, documents, notes and preferences across multiple platforms can lead to confusion and missed opportunities

  • Store and organise all your customer data in a single, centralised hub, making it accessible to every team member whenever needed
  • Track entire interaction history with every prospect and customer to target the right one at the right time
  • Ensure data accuracy and consistency across your entire organisation, reducing errors and improving decision-making
Streamline your sales pipeline

Lead Management

Streamline your sales pipeline

Because when leads are disorganised, you're not just losing time — you're losing revenue

  • Track, manage and prioritise leads efficiently, ensuring that your sales team focuses on the most promising opportunities
  • Monitor the status of every lead in real-time, from initial contact to closing the deal and beyond, so nothing falls through the cracks
  • Segment leads based on various criteria, allowing for targeted follow-ups and personalised communication that drives conversions
Never miss an important follow-up

Follow-up Reminders

Never miss an important follow-up

Because forgetting to follow up can mean losing a potential deal to your competition

  • Set automated follow-up reminders, ensuring that every lead is nurtured and no opportunity is overlooked
  • Customize reminders based on the urgency and importance of each lead, so your team always knows the next best action
  • Stay on top of client communications with timely prompts, allowing your team to respond quickly and keep the sales process moving forward
Capture every conversation with ease

Call Recording

Capture every conversation with ease

Because missing out on crucial details can lead to miscommunication and lost deals

  • Automatically record all calls, ensuring that every customer interaction is documented for future reference
  • Easily review and analyse conversations to identify areas for improvement and tailor your sales approach
  • Maintain a clear record of communications for compliance purposes, protecting your business and building trust with clients
Boost productivity with automated dialling

1-click dialer

Boost productivity with automated dialling

Because manually dialling numbers is time-consuming and prone to errors

  • Automatically dial numbers from your lead list, saving time and allowing your team to focus on conversations rather than manual tasks
  • Reduce the chances of dialling mistakes, ensuring that your team reaches the right contacts every time
Unify your team's efforts seamlessly

Team Management

Unify your team's efforts seamlessly

Because managing a large team without the right tools can lead to inefficiencies and miscommunication.

  • Assign tasks, set priorities, and monitor progress across your entire team from a single dashboard, ensuring everyone is aligned and focused
  • Foster collaboration by allowing team members to share notes, updates, and important information in real-time
  • Track individual and team performance, identifying areas for improvement and celebrating successes
Tailor the CRM to fit your unique needs

Customisation

Tailor the CRM to fit your unique needs

Because one-size-fits-all solutions rarely meet the specific demands of your business

  • Customise fields, dashboards, and workflows to align with your business processes, ensuring the CRM works exactly how you need it to
  • Create custom reports and analytics, giving you insights that matter most to your business
  • Adapt the CRM as your business evolves, ensuring it remains a perfect fit no matter how your needs change
Make data-driven decisions instantly

Real-time Reports

Make data-driven decisions instantly

Because delayed insights can lead to missed opportunities and slower growth

  • Access up-to-the-minute data on your team’s performance; number of calls made, duration of the calls, time of first and last call, etc.
  • Monitor key metrics such as conversion rates, lead response times and sales progress in real-time, so you can adapt strategies on the fly
  • Generate custom reports with the help of custom fields to track any metric important for your business
Automate routine tasks for maximum efficiency

Workflow Automation

Automate routine tasks for maximum efficiency

Because for large-scale organisations, automating is key to scaling the business

  • Automate repetitive tasks like lead assignment, follow-up reminders and data entry, freeing up your team to focus on high-impact activities
  • Set up workflows that trigger actions based on specific conditions, ensuring that nothing slips through the cracks
  • Streamline your operations by reducing manual intervention, allowing for smoother, faster processes
Streamline customer communication on WhatsApp

WhatsApp Automation

Streamline customer communication on WhatsApp

Because personalised bulk WhatsApp marketing saves you time and enhances your marketing efforts

  • Automatically send messages, follow-ups and updates on WhatsApp to multiple prospects at once
  • Personalise your WhatsApp interactions by setting up automated responses and chatbots tailored to individual customer needs
  • Integrate WhatsApp with your CRM, allowing you to manage and track all conversations in one place, ensuring no message goes unanswered

How to choose the best enterprise CRM for your business?

Selecting the right enterprise CRM is crucial to meet your business’s specific needs. Here’s what to consider.

Scalability

Ensure the CRM can grow with your business, handling more data and users as your organisation expands

Mobile CRM

Look for a solution with a robust mobile app, allowing your team to stay productive on the go

Ease of use

Opt for an intuitive interface that requires minimal training, so your team can start using it right away

Intuitive customer support

No matter how good a CRM is, it isn't good if the customer support team doesn't promptly resolve your queries

WhatsApp CRM

WhatsApp is THE platform to streamline communication and market your products, make sure the CRM seamlessly integrates with WhatsApp through API

Value for money

Choose a CRM that offers essential features and integrations at a competitive price, ensuring it meets your scaling needs without compromising on quality

What is the best enterprise CRM?

Telecrm

Telecrm

A sales-focused CRM with comprehensive sales automation workflows designed for scaling businesses that rely on telecalling and WhatsApp for communication.

  • Omni-communication
  • WhatsApp bulk automation
  • Lead management
  • 360-degree customer view
  • Custom reports and analytics

Pricing: Starting from ₹599 per user per month.

LeadSquared

Zoho CRM

Provides a comprehensive suite of tools to manage customer relationships, automate workflows, and gain deep insights through AI-powered analytics.

  • Workflow automation
  • AI-powered analytics
  • Multi-channel communication
  • Third-party integrations
  • Customisable dashboards

Pricing: Starting from ₹800 per user per month.

Freshsales

Hubspot

A multi-purpose CRM designed to manage contacts, sales processes, tasks, social media, and more -- all from one single platform.

  • Marketing automation
  • Email tracking
  • Customisable dashboards
  • Contact and deal management
  • Integration with HubSpot tools

Pricing: Starts from $90 per seat per month for enterprises.

LeadSquared

Monday

Monday.com CRM combines project management capabilities with customer relationship management, making it ideal for teams that need to collaborate on multiple tasks and projects.

  • Customisable workflows
  • Visual project tracking
  • Team collaboration tools
  • File sharing and communication
  • Task automation

Pricing: Starts with $12 per seat per month

An enterprise CRM solution is a powerful system designed to manage the complexities of contact management, sales, and marketing for large organisations. It centralises customer data, automates key business processes and enhances collaboration across teams, making it essential for businesses aiming to streamline operations and strengthen customer relationships on a larger scale.

The best enterprise CRM (customer relationship management) depends on specific business use cases. The best ones include Telecrm, Zoho CRM, HubSpot, Minday and Salesforce Sales Cloud, which are robust platforms that provide advanced customer relationship management capabilities. These enterprise CRM solutions are tailored for large enterprises, offering tools for managing complex sales processes, automating marketing efforts and integrating with other business applications to drive growth and efficiency.

Let's look at the various enterprise CRM tools used by large organisations:
  1. Telecrm: Byju's, Domino's, Mercedes, Tech Mahindra, Hyundai
  2. Zoho CRM: Netflix, IIFL, Blue Star, Hotstar
  3. HubSpot: Mitsubishi, Accenture, Reddit
  4. Monday: Coca Cola, Canva, Lionsgate

Enterprise CRM systems deliver several key benefits that can greatly enhance a business’s performance:
  1. Sales force automation: Automates repetitive tasks like data entry, bulk marketing and follow-ups, allowing your sales team to focus on high-value activities, leading to increased productivity
  2. Improved sales funnel visibility: Provides a clear overview of the entire sales process, enabling better forecasting and strategy adjustments to increase sales
  3. Centralised sales management: Ensures that customer data is accessible across the entire team, leading to more personalised and effective customer interactions
  4. Enhanced customer segmentation: Utilises advanced analytics to segment customers accurately, facilitating targeted marketing efforts that drive higher engagement
  5. Scalability: Adapts as your business grows, maintaining performance and accommodating increased data and user demands

An enterprise CRM system is designed with features that cater to the complex needs of large organisations. Some of the top enterprise CRM features include:
  1. Sales automation: Streamlines routine sales tasks such as lead scoring and pipeline management, ensuring consistent and efficient sales processes
  2. Contact management: Centralises customer information, making it easily accessible and organised, which is crucial for maintaining strong customer relationships
  3. Lead tracking: Tracks leads through every stage of the sales process, helping teams prioritise and manage leads effectively to boost conversion rates
  4. Customisable dashboards: Provides real-time insights through custom dashboards and reports, enabling data-driven decision-making
  5. Omnichannel communication: Integrates with various communication platforms including phone, WhatsApp, email and SMS, ensuring that all customer interactions are managed within the CRM for a comprehensive view