India's Simplest Real Estate CRM Software

The main benefits of real estate CRM software like telecrm for real estate businesses are:

1. Streamlined client interaction: A CRM is a complete real estate contact management software that you can use to interact with all your clients and leads from one place via calls, WhatsApp, and Emails.
2. Activity tracking: Track all activities of your sales team in real-time- the quality of calls made via call recordings, and messages sent, reminders taken closed and lost, via a centralized platform that stores all customer data in one place. Manage the entire sales process and close more deals than ever before.
3. Real estate workflow management: Focus on important tasks and automate repetitive ones. With automation, you can automthe ate process of capturing leads from various sources like websites, social media, and listing platforms, then automatically assign these leads to agents based on predefined criteria, automatically update property listings on various platforms whenever changes occur, etc.
4. Reporting and analytics: Generate reports on important sales metrics like lead conversion rate, customer retention rate, agent-wise sales report, etc to measure the growth of your business. With this info, you can personalize your client interactions, make effective growth strategies and run targeted marketing campaigns for better results.
5. Integrations:  Integrate with popular integrations like Housing.com, Magicbricks, 99 Acres, etc, to capture leads in one place and eliminate the hassle of manual entry.

This CRM helps in many ways:

1. Contacts: It safely keeps all details of your clients. So, next time you want to call Mr. Sharma about that sea-facing flat, you know where to look.
2. Record calls: Ever had a chat and then later forgotten what you talked about? This CRM remembers those calls for you.
3. Reminders: Missed wishing your customers housewarming because you forgot? Not with a CRM. It reminds you of all such important things.
4. Property sites connection: Everyone checks sites like Housing, Magicbricks, or Olx for properties. The CRM links to these sites, so any lead or interest coming from there directly reaches you.
5. Automating tasks: The best part? It does many things on its own. Suppose someone fills out a form on a website showing interest. Instead of you manually checking and then informing your agent, the CRM will do it for you. This means you've got more time to focus on selling homes or renting properties.

To choose a good real estate CRM, you should ensure that:

1. It fulfills all your requirements (call recording, activity tracking, automation, centralized lead interaction, real-time location, and site visit tracking, etc).
2. It is customizable and adjusts to how you run your business.
3. It is cost-effective and doesn’t burn a hole in your pocket.
4. It is easy to use and even non-tech savvy agents can adapt it without any hassle.

The cost of a real estate CRM can vary based on the number of features provided. Almost all real estate CRMs follow the rule of ‘the higher you pay, the better we give.' But telecrm is different. It is an inexpensive CRM for realtors and follows the rule of ‘pay a certain affordable amount, get all the features you need’. telecrm's pricing plan:

1. Quarterly: Rs.849 or $29 Per User Per Month
2. Annually: Rs.599 or $19 Per User Per Month
3. Custom Plan: For 50+ team members

Home loan and mortgage brokers: While not directly involved in property sales, they do facilitate the buying process. A CRM helps them manage client loan applications, track the status of loans, and maintain a record of lenders and their terms.

Recently, real estate CRM has grown popular and a lot of real estate professionals have started using them. Big real estate agencies like Housing.com, Square Yards, and InvestoUnitunit have even built their CRMs. Many real estate agents who can’t afford to build their own CRM have also started purchasing subscriptions from CRMs like telecrm and Zoho CRM.

Real estate workflow automation is simply a way to take the burden of repetitive tasks away from you so that you can focus on other more important business activities like interacting with clients personally, handling finances, and driving business growth. With a real estate CRM system, you can automate the process of capturing leads from various sources like websites, social media, and listing platforms, automatically assign these leads to agents based on predefined criteria, automatically update property listings on various platforms whenever changes occur, schedule automated follow-ups with potential clients who visited properties but didn't make an offer, ensuring no lead is forgotten, etc.

The 5 best real estate CRMs are:

1. telecrm: telecrm is a favourite among many real estate agents. It's user-friendly and designed to help agents manage their leads, follow-ups, and interactions with clients. It's also an amazing tool for live-tracking agents. It generates useful performance reports on how the agents are performing and on the overall growth of the business. What's great about telecrm is its mobile capabilities, which means agents can use it on the go, no matter where they are. So, whether you're meeting a client or showing a property, this CRM has got you covered. Plus, it’s affordable, making it a top choice for both big and small agencies.
2. Zoho CRM: Zoho is known for its extensive suite of applications, and its CRM is no exception. Real estate agents particularly value its integration capabilities. Zoho CRM can seamlessly connect with other Zoho apps and several third-party applications, which means agents can have an all-in-one solution for their business needs. From managing leads to tracking emails and even handling property listings, Zoho offers a holistic approach.
3. LeadSquared: LeadSquared is a CRM that's great for real estate agents because it helps keep track of where leads come from, like ads or websites. This means agents can follow up with potential clients in a way that makes sense for that person. It also has tools to help agents make web pages and send out regular updates to potential clients. Plus, with LeadSquared, agents can see how well they're doing with reports. So, for agents who want to understand their leads better and see their own progress, LeadSquared is a good choice.
4. Salesmate: Salesmate is popular among real estate professionals because it's straightforward and easy to use. It's especially good for agents who need to keep tabs on their property listings and clients. With Salesmate, agents can organize information, making it simpler to match buyers with the right properties. The system also has reminders so agents don't miss out on meetings or calls. For those in real estate who want a no-fuss tool that helps manage their daily tasks and keeps everything in one place, Salesmate is worth considering.
5. Freshworks CRM: Freshworks is known for making user-friendly tools, and their CRM for real estate is no different. It's a favourite for agents and agencies that want a hassle-free system to manage their leads and deals. With Freshworks CRM, real estate pros can easily track property inquiries and follow up with potential buyers or renters. The software has a clean design, so it's easy to see what's going on at a glance. Plus, it has features that help agents stay connected with clients and build strong relationships. For those looking for a reliable and easy-to-navigate CRM in the real estate sector, Freshworks is a solid choice.

A real estate CRM has the following features:

1. Integration: For real estate agents, it's not just about managing contacts. They often juggle between multiple platforms like property listing sites, advertising platforms, and email marketing tools. A good real estate CRM provides easy integration with all these tools. This way, agents can centralize all their information and operations, making their workflow more streamlined and efficient.
2. Lead management: The real estate business thrives on leads. Whether it's a potential buyer, a seller, or a tenant, it's crucial to have an organized system to manage these leads. A CRM offers tools for tracking leads, segmenting them based on various criteria, and ensuring that no opportunity slips through the cracks.
3. Telesales management: In the hustle and bustle of the real estate world, every second counts. With features like 1-click dialer for real estate agents, and click-to-call from the web, agents can instantly connect with leads. The follow-up tools ensure that agents remain in regular touch with potential clients, increasing the chances of successful deals.
4. WhatsApp marketing: With the popularity of WhatsApp, it's become a crucial tool for communication. A CRM that offers WhatsApp marketing allows real estate professionals to send property updates, reminders, and engage with leads on a platform they frequently use.
5. Automation: From sending out property details to setting up viewing appointments, there's a lot that goes on in the background. Automation tools in a CRM ensure that repetitive tasks are handled without manual intervention, letting agents focus on what they do best - closing deals.
6. Live agent tracking: Especially beneficial for larger real estate agencies, live agent tracking provides an overview of where each agent is, which properties they are showing, and how their day is scheduled. It's a great tool for managers to keep a pulse on their team's activities.
7. Real-time insights: Data is key in any business, more so in real estate. Real-time insights offer agents a snapshot of how they are performing. This could range from the number of leads in the pipeline, properties sold, or even feedback from clients. These insights help agents refine their strategies and improve their service.