Because manual calling means confusion and time wastage
Because without tracking you can't know if they are actually working or just pretending
Because you simply can't run a call center without keeping a log of the entire history of any lead
Because if you get incoming calls from leads then your CRM needs to capture them, automatically!
Because missed follow-ups = lost deals
Because if you have to compile 15 reports to check what your team is doing you just won't do it
Because without it your team will be wasting time on useless leads while good leads wait for attention and leave to your competitors
Find out what's working, do more of that, and remove what's not working to grow faster