How do you track lead statuses? How do you know who actually followed up and who just said they did?
And here’s a brutal one: how do you know if your rep is calling a lead… or just chatting with a friend?
If you’re relying on WhatsApp chats, call logs and spreadsheets to answer those questions, you’re not alone; most SMBs and startups do the same. But that’s also where the problems start.
Without a proper tracking system, you’re guessing. You don’t know which leads are being chased, which ones are being ignored or how many deals you’re losing every month just because someone forgot to call back.
A sales tracking app fixes that.
It shows you who followed up, when, what was discussed and what needs to happen next. So there are no assumptions. Just clear, actionable data that helps you manage your team, your pipeline and your growth.
In this blog, we’ll break down:
A sales tracking app is a tool that helps businesses monitor, record and manage every interaction their sales team has with prospects and customers. It gives a clear picture of your entire sales pipeline, from the first touchpoint to the final conversion.
Instead of relying on scattered updates in Excel sheets or chasing team members for follow-ups, a sales tracking app brings everything into one place. It helps you:
In the early stages of a startup, every move can make or break your venture. There’s little room for error and no time for inefficiencies.
There are multiple responsibilities on the head of every worker and a slight mistake by anyone can harm the whole business.
To ensure that things don’t go sideways, you need to constantly keep a check on your sales team and important sales metrics. You need to know what’s actually going on in your startup- are your sales rep slacking off, are they committed to their sales goals, are they converting deals, etc.
A sales team tracking app does exactly this. It lets you Zoom in on everything your sales team does – from calls they make to deals they close.
You’ll instantly spot what’s working, what’s not and where to channel your energy. It tells you if you need to change your sales approach, train sales reps or change your sales team altogether!
Here’s how it helps:
Know exactly who followed up, who didn’t and how each rep is spending their time. No more relying on verbal updates or assumptions.
With a clear view of your pipeline, you can spot winning behaviours and replicate them across your team.
Whether it’s missed follow-ups, low call volumes or poor lead quality, tracking highlights issues before they become revenue-killers.
When you know how each rep is performing, you can coach them better, assign leads smarter and plug skill gaps faster.
No more sifting through WhatsApp chats or Excel sheets. Everything’s tracked automatically, so your team can focus on selling, not updating logs.
Instead of relying on gut feel, you’re working with data. So when you forecast revenue or set sales targets, you’re doing it with clarity.
Related Read: Sales Pipeline Stages: Guide with Steps, Benefits & Tips [2025]
When you’re choosing a sales tracking app, it’s not just about checking off boxes. The right features can save hours of manual work, improve visibility across your team and help you close more deals without adding more pressure on your reps.
Here are the key features to look for, along with how they directly impact your business:
Your sales team doesn’t just operate on calls. They use WhatsApp, emails, SMS and sometimes even LinkedIn to engage prospects. A good tracking app should log all these interactions automatically. This way, you get a complete view of every lead’s journey, no matter which platform the conversation happened on.
You should be able to clearly see where each lead stands — New, Follow-up, Demo Scheduled, Closed or Lost. A well-structured pipeline view helps your team prioritise better, chase the right leads and avoid missed opportunities. It also helps managers understand which deals need urgent attention.
Manually updating every call made or missed? That’s a huge time-waster. Look for an app that logs calls automatically, tags them to the right lead and — if needed — records them for future reference. This ensures transparency and helps in training and quality checks.
If you have sales reps in the field, you need to know where they are, which client visits were completed and how long each meeting lasted. A sales tracking app with field tracking allows you to monitor on-ground activity with location tagging, check-in/check-out options and visit logs. It adds a layer of accountability and improves planning for your field force.
Most SMBs don’t have teams working from desktops all day. Your app should work seamlessly on mobile, with real-time syncing. This allows your team to update lead status, make calls and check notes — even when they’re out meeting clients or working remotely.
You can’t improve what you can’t measure. The right app will give you real-time reports on lead conversions, follow-up volumes, call performance and more. These insights help you spot top performers, identify gaps and make data-backed decisions to grow revenue faster.
Whether you get leads from Facebook, Justdial, IndiaMART or your website, the app should integrate with these sources and pull leads in automatically. It should also connect with tools like Google Sheets, WhatsApp and email to ensure nothing falls through the cracks.
Every business has a unique sales process. You should be able to customise lead stages, add or remove input fields and set reminders as per your workflow. This helps your team stay aligned and makes the app work for you, not the other way around.
Now that you know what a customer relationship management tool is capable of, let’s dive straight into the best CRMs available to track your sales team’s performance.
While researching, we made sure that you get a list of tracking apps that have customisable reporting features and are visually attractive, cost-effective and easy to use. They have been rated on these parameters. Moreover, all the CRMs in this list have all the core functionalities of a CRM.
Take a thorough look, and then decide which sales team tracking app for startup is the most suitable for your startup.
Telecrm is India’s best telecalling CRM with amazing sales automation features such as auto-dialer, smart follow-ups, call recording and seamless integration with WhatsApp and other tools.
It’s a user-friendly CRM for startups with an amazing mobile app, providing complete pipeline management and comprehensive sales tracking features.
Startups and SMBs looking for an affordable CRM with strong team tracking, call management and WhatsApp integration.
Telecrm makes it easy to track calls, lead interactions, follow-ups and deal progress — all in one place. The dashboard is beginner-friendly, and reports are visualised through clean bar graphs and pie charts for better understanding.
You can monitor team performance through two types of reports:
Zero-effort, auto-generated insights that show your team’s performance in real time.
Leaderboard: Track how each sales rep is performing based on:
Real-time reports: Access instant insights to make faster decisions and course-correct on the go.
Agent reports: Understand how committed and consistent each rep is.
Lead action reports: Zoom into how reps are engaging with leads.
With Telecrm, you can track any metric that’s important for your business. Whether it’s lead conversion rate, measuring the efficiency of lead sources or churn rate, you can apply filters and measure everything that you want to!
One affordable plan, all features included — no hidden paywalls.
Bigin is an offering by Zoho, a global software giant known for its suite of business tools. Tailored for small businesses and startups, Bigin is a CRM solution designed to be simpler and more agile than its heavyweight counterparts.
Startups and small teams that want a visual, easy-to-use CRM with strong dashboards and Zoho ecosystem integrations.
Bigin offers powerful dashboards that help you track every part of your sales workflow — from leads and tasks to call activity and conversions. If you’re looking for a sales lead tracking software that doubles up as a visual analytics tool, Bigin fits right in.
Here are the key ways Bigin helps you track your sales team:
Standard dashboard (Free plan): Even in its free edition, Bigin gives you a pre-defined dashboard that displays:
While it’s not deeply customisable, it still works as a basic sales team tracking software to monitor rep activity and deal movement.
Custom dashboards (Paid plans): With paid plans, you can create up to 10 components per dashboard. Want to visualise rep call durations as a table or a pie chart? Done. Need to compare sales conversions across months? Easy.
This flexibility makes Bigin a practical sales employee tracking app in India, especially if your team size is growing and you need tailored insights.
Zoho Analytics integration: If you want advanced reporting, Bigin integrates seamlessly with Zoho Analytics — a full-fledged BI platform. With this, you can:
Perfect for founders and managers who want to go beyond simple dashboards and make data-backed decisions on training, hiring and strategy.
Bigin is one of the most affordable sales tracking apps for startups:
Freshworks Sales CRM, part of the renowned Freshworks suite, is a dynamic tool geared towards businesses that want a blend of simplicity and power in their sales process. Known for its user-friendly interface, it offers a wide range of features tailored to facilitate and optimise sales activities.
Freshsales offers well-designed dashboards to help monitor key performance indicators across your sales reps and processes. While not as flexible as some alternatives, it covers all core tracking needs effectively.
You get a combination of pre-built and customisable dashboards that focus on activities, calls, deals and tasks, making it a practical sales tracking app for small and medium teams.
Team activity report: Offers a high-level overview of your team’s efforts:
Useful for team leads who want to track both output and outcomes in a single view.
Phone dashboard:
Great for supervisors managing inside sales or field sales tracking at scale.
Activities dashboard: This module sorts every activity, task, call and follow-up into:
Perfect for keeping reps on track with their tasks, and for managers to quickly identify who’s on top of their game and who’s slipping.
Additional sales tracking metrics: Freshsales also supports standard KPIs like:
They offer 4 plans. The last 2 have not been explored; they are costly and do not offer anything extra in terms of sales team tracking. The first 2 plans are:
Related Read: A List of 18 Best Sales Software for All Use Cases [2025]
Kommo CRM prides itself as a messenger-based sales solution, bridging the gap between sales teams and leads through popular messaging platforms. It focuses on lead nurturing and direct messaging, providing a more immediate and interactive sales experience.
Teams that prioritise conversational sales (WhatsApp, Instagram, Facebook) and want visually rich dashboards with easy-to-read reports.
You can track your sales team’s activity in two ways: through the Stats section and the Dashboard.
The Stats section offers goal setting, win-loss breakdowns, and activity-based reports for both individuals and teams. The Dashboard, on the other hand, is customisable and gives a real-time overview of lead interactions — ideal for keeping tabs on ongoing communication and rep responsiveness.
Key features:
Kommo has 3 pricing plans. All of these plans have the core functionalities of a CRM and have customisable dashboards with all the sales tracking features that are mentioned above. The plans are
HubSpot CRM is one of the most popular free CRMs globally, built for businesses that want to manage sales, marketing and support in one place. As a sales team tracking app, it stands out for its clean interface, built-in activity tracking and customisable reporting tools.
Startups and growing businesses that want a free all-in-one CRM with email tracking, pipeline visibility and light team reporting.
HubSpot’s free version gives you access to core features like activity logs, deal tracking, email templates and call tracking. For teams looking to monitor rep performance without a complex setup, it’s a solid sales lead tracking software choice.
While the dashboards aren’t as customisable as in other tools, you get a good overview of rep activity — including calls made, emails sent, meetings booked, tasks completed and deals closed.
In the paid plans, you unlock deeper analytics, custom reports, team goals and advanced performance breakdowns.
Key features:
Spotio is a specialised field sales tracking app built for businesses that rely on door-to-door or territory-based sales. Unlike general CRMs, it focuses heavily on mapping, GPS tracking, rep location and on-field activity reporting, making it ideal for managing outside sales teams.
Companies with remote or travelling sales reps who need to track visits, locations and in-field activity in real time.
Spotio gives you complete visibility into your field sales operations — who visited which client, how much time was spent and what follow-up actions were taken. The interface is built around maps and location-based tracking, not just pipelines and deal stages.
If you’re looking for a sales employee tracking app in India that offers live GPS tracking, route optimisation and real-time activity logs, Spotio delivers exactly that.
Key features:
Spotio doesn’t publish exact pricing online, as plans are custom-quoted based on team size and feature needs. However, it generally targets mid-sized to large sales teams with field operations.
Estimate: Starts around $30–$70/user/month depending on features.
Pipedrive is a visual, pipeline-driven sales tracking app that helps sales teams stay organised, prioritise deals and hit targets. Known for its drag-and-drop interface and goal-focused design, it works well for growing startups that want visibility without complexity.
Sales teams looking for a visual, performance-oriented CRM with powerful reporting and workflow automation.
Pipedrive gives you full visibility into your team’s performance with clean dashboards, activity tracking and goal monitoring. It’s a great fit for managers who want real-time insight into team activity without micromanaging.
You can track emails, calls, follow-ups, task completion and revenue contribution per rep. The tool also includes automated reminders to ensure timely follow-ups, making it a practical sales lead tracking software for SMBs.
Key features:
So now that we’ve discussed some of the best sales tracking app for startups and SMBs, it’s your chance to make the move!
Firstly, consider the key aspects we’ve discussed, such as sales tracking features, team performance metrics that it allows you to track, price of the sales app, ease of use, suitability to your startup and narrow down your options.
Then, take advantage of the free trials and demos offered and get a better feel for how the app works.
And lastly, implement and train your team to take full advantage of the app’s features.
If you are looking for a sales tracking CRM, we recommend trying Telecrm.
With a comprehensive list of customisations, robust customer support, dynamic mobile app for both Android and iOS, it handles all major CRM functionalities and provides sales team tracking features that a small business or startup founder is looking for in a CRM.
What’s good is you get all of this at an unmatchable price.
So don’t hesitate. Book a demo and take the first step towards accurately tracking your sales team today!
You can track your sales using a sales tracking app that logs calls, emails, WhatsApp chats, tasks and deal stages. These tools help you monitor follow-ups, pipeline progress and team productivity — all in one place. Some tools also offer mobile tracking, dashboards and real-time performance reports.
There’s no one-size-fits-all answer. Telecrm is great for Indian telecalling teams. Bigin offers visual dashboards and Zoho integration. Freshsales is mobile-friendly with task tracking. Spotio is built for field sales. Choose based on your sales process, team size and reporting needs.
Telecrm automatically tracks calls, WhatsApp conversations, lead status changes and task completion. It generates real-time reports like leaderboards, call summaries, reminder logs and conversion metrics. You can also create custom filters to track very specific actions, like whether a WhatsApp message was sent to all ‘Interested’ leads.
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© Copyright 2025 Telecrm.in - All Rights Reserved • Privacy Policy • T&C