Earlier, with Tata’s in-house CRM, we had to delete old lead data due to system limitations, which made it difficult to manage long-term prospects
growing SMBs in India report increased sales after implementing a CRM system.
of Indian SMBs struggle with lead leakage due to poor follow-up and manual tracking — a gap that CRM systems directly address.
of businesses in India still rely on spreadsheets to manage customer interactions — leading to lost opportunities and inconsistent service.

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