17 Best Insurtech Companies in India Transforming the Insurance Industry

Only about 3% of India’s population is adequately insured, even though the country’s insurance market is projected to cross $200 billion by 2030.

This massive protection gap is exactly where insurtech companies like Acko, Digit, Policybazaar and Onsurity are building the future, combining technologies such as AI-driven underwriting, API integrations, automation and data analytics with thoughtful design to bring affordable protection to millions of uninsured Indians.

These companies are also reshaping how people think about insurance, moving it from paperwork and waiting to instant policies, AI-powered claims and customer-first digital experiences.

If you want to know which players are leading this transformation and bridging India’s insurance gap, this blog breaks down 17 insurtech companies redefining how Indians buy, manage and trust insurance.

What is insurtech?

Simply put, insurtech uses technology to simplify the insurance journey. It replaces paperwork-heavy processes with digital tools, data analytics and automated claims systems.

In India, insurtech companies are helping both customers and traditional insurers move toward smarter and more accessible insurance.

This shift is also good for insurance carriers and financial institutions, as it reduces customer acquisition costs and streamlines the claims management process.

Top insurtech companies in India

Now that we’ve understood what insurtech really means and how it’s transforming the insurance industry, let’s look at the brands leading this digital wave.

Here are the 19 leading insurtech companies in India that are making the biggest impact.

1. Acko General Insurance – India’s first fully digital insurance company

When people talk about digital insurance companies in India, Acko is almost always the first name that comes up. Founded in 2016, Acko became the country’s first entirely digital insurtech firm, eliminating middlemen and paperwork from the insurance journey.

The company offers health insurance, car insurance, bike insurance and even cab passenger insurance through online and embedded models. Its partnerships with platforms like Amazon, Ola and MakeMyTrip make embedded insurance accessible to millions of customers every day.

Acko uses data analytics and machine learning to personalise pricing, automate underwriting and simplify the claims process, making it a perfect example of how technology can reshape the traditional insurance sector.

2. Digit Insurance – Simplifying insurance through digital innovation

Digit Insurance (Go Digit) has become one of the most recognised names in the Indian insurtech market. Backed by Sequoia Capital India, the company’s vision is simple: to simplify insurance for everyone.

Digit offers a broad range of insurance products, including motor insurance, home insurance, fire insurance, travel insurance and commercial vehicle insurance. What sets Digit apart is its focus on transparency, easy-to-read policy documents, mobile-based self-inspection and a completely digital claims management system.

By leveraging data science and digital infrastructure, Digit has reduced customer acquisition costs while improving the overall customer experience. Its straightforward approach has made it a go-to digital insurance company for millions of users looking for fast, reliable coverage.

3. Policybazaar – India’s largest online insurance marketplace

If there’s one company that made buying insurance online mainstream in India, it’s Policybazaar. As a pioneer in the online insurance marketplace, Policybazaar helps customers compare and buy life insurance, health insurance, term insurance and other insurance plans from multiple established insurance companies.

Policybazaar bridges the gap between traditional insurers and digital customers by providing side-by-side comparisons, transparent pricing and quick renewal options. It also supports financial institutions and insurance carriers by offering them a digital distribution channel that reaches millions.

The company’s continuous investment in data analytics, chatbots and AI-powered recommendation tools gives users personalised policy suggestions, helping them make informed purchasing decisions in a crowded insurance market.

Related Read: Benefits of Insurance CRM: How It Helps Agents Build Trust and Retain Customers

4. Onsurity – Affordable group health insurance for SMEs and startups

Onsurity is revolutionising how small businesses access group health insurance and employee benefits. Traditionally, group medical insurance was something only large corporations could afford. Onsurity changed that by using digital platforms to make healthcare protection accessible to startups, SMEs and freelancers.

Through its monthly subscription model, Onsurity allows employers to provide health insurance, wellness programs and even telemedicine benefits, all managed through a simple mobile app.

The company leverages data analytics and digital tools to keep customer acquisition costs low while ensuring seamless enrolment, claims tracking and renewals. By focusing on small businesses, Onsurity has carved out a niche that most traditional insurance providers have overlooked.

5. Turtlemint – Empowering insurance advisors with technology

While many insurtech companies focus on direct-to-consumer models, Turtlemint is building tools that empower human advisors, bridging the gap between traditional insurance companies and the modern digital ecosystem.

Turtlemint provides agents and distributors with a digital insurance platform that helps them sell, manage and renew insurance policies across categories like health, life, motor and travel insurance. The platform’s use of machine learning enables better matching between customers and suitable insurance products, while simplifying the claims process for both.

By combining technology with a personal touch, Turtlemint strengthens the distribution layer of the insurance sector, ensuring that digital progress benefits agents as much as it does consumers.

6. Plum – Redefining employee health and group insurance

Plum is one of the fastest-growing names in India’s insurtech industry, focusing on group medical insurance and employee wellness.

Unlike traditional insurers that target large enterprises, Plum simplifies group health insurance for startups and SMEs, allowing companies to onboard employees, customise coverage and manage claims digitally.

Using AI and data analytics, Plum personalises insurance plans, predicts health risks and ensures quick claims management through an entirely online dashboard.

By merging digital transformation with preventive care, it’s not just selling insurance; it’s building healthier, better-protected workplaces.

Related Read: 7 Perfect Insurance Selling Strategies For Indian Customers

7. Pazcare – Modern benefits platform for Indian companies

Pazcare is another strong player in the digital insurance platform space, helping organisations offer health insurance, term life insurance and other employee benefits through a unified dashboard.

The company partners with top insurance carriers and financial institutions to offer tailor-made coverage options for teams of all sizes.
With features like real-time claim status, automated renewals and employee self-service portals, Pazcare simplifies what was once a tedious insurance journey for HR teams.

Its blend of tech-driven design and data science allows it to deliver personalised insurance solutions at scale, cutting operational costs and improving the customer experience.

8. Zopper – Powering embedded insurance for India’s digital economy

Zopper is one of India’s leading B2B insurtech platforms, enabling embedded insurance across retail, e-commerce and fintech ecosystems.
Its technology stack allows brands to seamlessly offer bite-sized insurance covers, like cab passenger insurance or device protection plans, directly within their checkout experience.

Zopper’s data-driven infrastructure integrates with traditional insurance providers and new-age digital insurance companies, ensuring faster claims processing and reduced friction.
This model helps businesses expand their offerings while making insurance penetration effortless for end customers.

Also Read: How Insurance KPI Metrics Help Track Performance & Growth

9. Riskcovry – Infrastructure layer for contextual insurance

Riskcovry is building the “AWS for insurance distribution”, offering an API-based solution that allows any company to embed insurance products into their user flow.

It partners with insurance firms across general insurance, life insurance and health insurance sectors, providing plug-and-play access to policy issuance, claims management and compliance.

By digitising distribution and simplifying integration for partners, Riskcovry is accelerating India’s digital insurance aggregator ecosystem and enabling traditional insurance companies to expand their reach faster.

10. Symbo – Making embedded and group insurance simpler

Symbo operates as a digital insurance company and insurance marketplace that specialises in embedded insurance and group health insurance solutions.

Its technology platform connects retailers, corporates and online platforms with insurers, making it easy to sell innovative insurance products at the point of need.

Symbo’s strong focus on automation and data analytics allows it to handle claims management efficiently while delivering smooth user experiences for both partners and customers.

11. InsuranceDekho – Bridging traditional insurance with digital distribution

InsuranceDekho has grown into one of India’s most trusted online insurance marketplaces. It brings together multiple insurance providers to offer transparent, easy-to-compare plans for car, health, life and travel insurance.

The company’s tech-driven interface and regional-language support are helping India’s Tier 2 and Tier 3 users navigate insurance policies confidently.

By combining digital infrastructure with human support, InsuranceDekho is creating the perfect blend between traditional insurance and new-age accessibility.

12. SecureNow – Protecting businesses through digital insurance

SecureNow focuses on commercial insurance for businesses, offering products like fire insurance, marine insurance, commercial vehicle insurance and group term insurance.

It works with SMEs, startups and large corporates, helping them find the right insurance plans and manage renewals seamlessly through its digital platform.

SecureNow’s use of data analytics and cloud-based tools has reduced manual work for clients and improved transparency in the claims process, giving it a strong reputation among insurance businesses in India.

3. Toffee Insurance – Bite-sized, affordable protection for everyone

Toffee Insurance is India’s go-to brand for bite-sized insurance covers. Whether it’s cycle theft insurance, Ola trip insurance or short-term travel insurance, Toffee makes protection affordable, contextual and accessible for young users.

By working closely with traditional insurers, Toffee designs innovative insurance products that match everyday risks.

The platform’s lightweight, mobile-first design and low customer acquisition costs make it a favourite among digital-first customers and financial institutions looking to cross-sell insurance.

14. OneAssist – Simplifying protection for gadgets and lifestyles

OneAssist started as a device protection firm but has evolved into a digital insurance platform that provides home insurance, fire insurance and personal accident insurance under one roof.

Its partnerships with banks and insurance carriers help distribute insurance products at scale, while its instant-claim feature offers one of the fastest turnaround times in the insurance sector.

OneAssist’s approach shows how traditional insurance providers can use digital transformation to modernise their offerings and reach tech-savvy users.

15. Bharatsure – Empowering employers with flexible insurance

Bharatsure is an emerging name in India’s insurtech market, specialising in flexible group insurance and health benefits for modern companies.

It integrates directly with HR tools and payroll systems, making policy management and renewals effortless.

Bharatsure’s digital infrastructure supports multiple insurance carriers and ensures instant policy issuance.

By leveraging machine learning and customer data, it creates personalised insurance solutions for employees, reducing administrative load for employers and improving the customer experience.

16. Fincover – All-in-one financial and insurance marketplace

Fincover is a rising player in the digital insurance aggregator space, operating as both an insurance marketplace and a fintech platform.

It offers a wide range of insurance products, including life insurance, car insurance, home insurance and travel insurance, alongside credit and investment services.

What makes Fincover unique is its integration of financial institutions, insurance carriers and customers under a single digital platform.

By using data analytics and machine learning, Fincover personalises policy recommendations and simplifies the entire claims process. It’s bridging the gap between traditional insurance companies and digitally savvy consumers who expect faster, transparent and more personalised insurance solutions.

17. Ditto – Transparent advice and jargon-free insurance buying

Ditto by Finshots has quickly gained attention as one of the most trusted digital insurance platforms for millennials and first-time buyers.

Instead of overwhelming users with hundreds of plans, Ditto focuses on helping them make informed purchasing decisions through unbiased recommendations and simple explanations.

It offers a curated range of term life insurance, health insurance and group insurance policies sourced from multiple insurance businesses.

Ditto’s advisors, supported by data science and customer-friendly design, help users understand what they’re buying, building trust in an industry that’s often seen as complicated or confusing.

By prioritising clarity and honesty, Ditto is setting new standards for transparency in India’s insurance sector, something even traditional insurers are starting to take note of.

TL;DR

Conclusion

This transformation isn’t just digital; it’s cultural. Indians are finally beginning to see insurance not as an expense, but as empowerment, a safety net they can access on their terms.

And as traditional insurers collaborate with digital-first players, the boundaries between legacy systems and innovation will continue to blur.

The future of India’s insurtech industry isn’t about replacing the old with the new; it’s about building a system where protection is proactive, data-backed and accessible to everyone.

Because in a country as vast and diverse as India, the real insurance revolution is not about selling more policies, it’s about making every policy matter.