Imagine having a direct communication tool like WhatsApp API on your hands which gives you a direct line to communicate with your prospects and yet, the fear of the unknown –
- What message to send that will help you connect with your audience?
- How to utilize a marketing communication tool like WhatsApp Business API to send messages?
- When to send – Figuring out the perfect time to reach your audience so that you can ensure that your message is not just delivered, but also read and understood
Have you ever felt this frustration?
For EdTech business owners in India, this is not just a hypothetical scenario but a tangible barrier that stands between their quality educational content and a sea of prospective learners. The challenge is real:
How to transform a popular communication channel into a powerful engine that drives user acquisition and engagement, without getting lost in the digital noise?
In the competitive Indian EdTech landscape, where your competition is constantly growing, WhatsApp Business API isn’t just a tool; it’s a direct ticket to your user’s attention and engagement.
In this article, we will explore how you can turn a tool like WhatsApp Business API into your strategic communication ally. We’ve researched and gathered 15 message templates from which you can draw inspiration and start crafting messages which will help improve your client communications and convert potential leads into active, loyal customers.
15 message templates for your everyday use
1. Course Launch
This type of template can be used to promote the launching of a new course. Since WhatsApp messages have a significantly higher read rate than other methods of promotion, this method of promotion can guarantee a higher percentage of interest.
🚀 *Embark on a New Learning Adventure with [Course Name]!* 🚀 Hello *[User Name]*, we’re thrilled to introduce our new course, *[Course Name]*, meticulously curated by *[Expert/Instructor Name]!* 📘 _Dive deep into *[Key Topics/Subjects]* and empower your knowledge journey with expert insights and practical applications._ 🎓Enroll before [Date] to avail an exclusive 15% launch discount and step into a world where every lesson is a step towards mastering [Subject/Area]! 🔥 [Start Your Journey: [Link]]
2. Discounts and Offers
As a business owner, you will have to come up with exclusive offers and seasonal discounts from time to time in order to promote sales. This is where such templates can be of use. By smartly using emojis and making the text bold and italicised wherever possible, you can ensure your message goes across.
🎉 *Exciting Offer Alert!* [User Name]! *_Elevate your skills with our expert-led courses at a flat 25% off!_* 🚀📘 Whether you’re exploring *[Course Name 1]*, mastering *[Course Name 2]*, or diving into *[Course Name 3]*, your path to expertise is now more accessible than ever! 🛍️ Use Code: *[CODE]* and embark on a journey towards unparalleled mastery and expertise! 👇 [Enroll Now: [Link]]
3. User Onboarding
It is always good sense to welcome on board new clients through automated WhatsApp messages. This establishes a good standard of communication and builds trust
🚀 *Welcome to the [Platform Name] Family, [User Name]!* 🚀 _Embark on an enlightening journey with us!_ 🌟 _Navigate through our diverse learning paths, connect with global educators, and immerse yourself in a sea of knowledge._ 📚 _Your adventure towards impactful learning experiences begins now!_ 🚀 🔍 *Quick Start Guide:* Dive into our step-by-step guide to sail smoothly through our platform: 🎉 Here’s to exploring, learning, and achieving together! [Link]
4. System Maintenance Notification
If you provide courses or run lectures through an app, there’s bound to be some maintenance work from time to time. Instead of your users getting annoyed because they had no idea about the app downtime, it is always beneficial to inform them beforehand. This is where such templates can be a lifesaver.
🛠️ *Scheduled Maintenance Ahead on [Platform Name]* 🛠️ Dear *[User Name]*, 🔄 To enhance your experience with us, our platform will undergo maintenance on *[Date & Time]*. _During this window, you might encounter temporary service unavailability._ 🙏 We apologize for any inconvenience and appreciate your patience and understanding. For more details, please visit: [Link]
5. Subscription Renewal Reminder
Reminding your customers of upcoming payments is beneficial for you as a business owner as well as for your customers. Such reminder messages ensure you keep retaining your clients and it also urges them to make timely payments.
🕒 Time’s Ticking, [User Name]! 🕒 Your subscription with [Platform Name] is set to expire in [X Days]. 📆 Ensure your learning journey remains uninterrupted by renewing your subscription today! 🔄 🔐 Stay Accessible: Keep accessing our premium features and extensive content library. 🚀 Continuous Learning: Ensure your progress and development never hit a pause. Together, let’s weave more enriching learning experiences! 🤝 👉 Renew Now: [Link]
6. Festival Discounts
Festivals are a time of celebration and taking new purchase decisions. In such times, most businesses, whether online or offline, come up with some sort of discounts or holiday packages. The quickest way to get the word out about such discounts is by doing bulk marketing using WhatsApp Business API.
🎉 *Celebrate [Festival Name] with Exclusive Discounts!* 🎉 Unlock a year of unlimited, enriching learning with *20% OFF* on our *Annual Subscription!* 🚀📘_Explore a universe of knowledge with *[Platform Name]* and let every day be a step towards new learnings and achievements!_ 🛍️ Use Code: *[FESTIVECODE]* Enroll Now! [Link]
7. Progress Reports
It is always a good communication strategy to provide your existing customers with insights about their usage of your platform. It helps keep them engaged with the platform and visualize their progress at the same time.
📊 Your Weekly Learning Snapshot is Here, *[User Name]!* 📊 Explore your learning stats for the week and uncover insights into your strengths and areas for exploration on *[Platform Name]*. 🚀 _Your dedication is crafting a path towards mastery in your learning journey!_ [🔍 View Detailed Report: [Link]]
8. Live Session Alerts
As an Edtech platform, you will organize live sessions from time to time. The most reliable way to market such sessions (after Google or Facebook Ads) is through bulk marketing using WhatsApp API.
🎥 *Live Learning Session on [Session Topic]!* 🎥 Join *[Instructor Name]* for an immersive session on *_[Session Topic]*_ on *[Date & Time]*. _Engage in real-time discussions and gain instant feedback._ 🚀 Enrich your learning experience with interactive sessions on *[Platform Name]*. 🗓️ *Save Your Spot* 👇 [🔗 Link]
9. Session Reminders
Sending timely reminders about upcoming sessions or classes is a good way for Edtch companies to enhance their communication with customers. It increases engagement with your services and with the platform as well.
⏰ *Upcoming Session Alert!* ⏰ Your session on *[Topic]* with *_[Tutor Name]_* is scheduled for *[Date & Time]*. 📘 _Ensure all your materials are ready and questions are prepped for a productive session._ 🚀 Let’s make every moment count towards achieving your learning goals! [🔗 Join Session: [Link]]
10. Tutor Introduction
Once a tutor has been assigned, a personalized message introducing the tutor sent via WhatsApp is a nice touch to add to your communication strategy
👋 Meet Your New Tutor, *[Tutor Name]!* 👋 Embark on a path to mastering *_[Subject/Area]_* with *[Tutor Name]*, an expert in *_[Specialization]._* 🗓️ Your next session is scheduled for *[Date & Time]*. 📘 _Let’s dive into a world of insightful learning and explore new horizons together!_ [Know More About [Tutor Name]: [Link]]
11. Feedback Request
Asking for feedbacks from your customers is always beneficial. However, most people won’t respond to feedback requests on email. That’s where WhatsApp Business API as a tool becomes super useful. With it’s high read percentage, you can definitely get more feedbacks than any other platform.
🔄 *Your Feedback Shapes Our Services, [User Name]!* 🔄 Share your valuable thoughts on your recent session with *[Tutor Name].* _Your insights will help us enhance our services and curate a more conducive learning environment._ 🛠️ *_Let’s build a world of effective learning together!_* 🌐 [Share Feedback]
12. Board Exam Preparation Modules
Board exams are around the corner. And, every student is rushing to complete and revise all subjects. This can be the best time to frame modules that help students with that crucial last minute preparation.
Create and promote that module easily through WhatsApp Business API.
📘 *Conquer Board Exams with [Platform Name]!* 📘 Introducing specialized modules, crafted to help you navigate through the *[Board Name]* syllabus and emerge victorious with flying colors. 🚀🎓 _Let’s dive into a world where every lesson is a step towards exam success!_ [Start Preparing]
13. Competitive Exam Prep Courses
According to a 2021 study, more than 2 million students appear for competitive nationwide and across several states. The market for Competitive prep courses is huge. So, as a Edtech business, it is good sense to create and promote modules that help students prepare for these exams. WhatsApp business API ensures that your modules are found sooner than your competitors.
🎯 *Your Path to Cracking [Exam Name] Begins Here!* 🎯 _Enroll in our comprehensive course, meticulously designed to navigate you through crucial topics and enhance your exam strategy._ 🚀🏆 Secure your seat in India’s top institutions and let every lesson be a step towards your dream career! [Enroll Now]
14. Multilingual Support
In a diverse country like India, you need to provide multilingual support if you want to increase your market share. If your venture has that, it is beneficial to promote that as well.
🌟 *[Platform Name] in [Language] is Here* Hello *[User Name]!*, 🎉 Now enjoy a personalized learning experience with [Platform Name] now available in *[Language]!* ✅ Explore courses in *_[Language]_* ✅ Connect with *_[Language]-speaking_* learners ✅ Engage in discussions in your native tongue 📘 _Unlock a world where learning meets comfort, and explore courses and features tailored just for you!_ [Discover More: [Link]]
15. Policy Changes
Informing your users of any policy updates within your app or courses beforehand is a necessary practice that all businesses follow. Using WhatsApp Business API to do the same ensures that your message reaches swiftly and on time.
Dear [User Name], 🛡️ We’ve updated our [Policy Type] to fortify your data protection and enhance transparency. _The new policy will be effective from [Effective Date]._ 📜 *Key Updates:* 1️⃣ *Data Usage:* _Understand how we utilize your data to enhance your experience._ 2️⃣ *User Control:* _Learn how you can control your data and preferences._ Your trust is paramount to us, and we’re committed to safeguarding your data. 🛑 *Please take a moment to review the updated policy and stay informed.* [Read More: [Link]]
The modules that you provide and the online classes that you conduct have the potential to ignite passions, transform careers, and empower learners on their educational journeys. Don’t let your valuable content sit undiscovered and unexplored. Leverage the templates and insights shared in this article to craft compelling, engaging and impactful messages that resonate with your audience.
Every message is an opportunity to connect, inspire, and guide a learner towards their aspirations. So, begin today! Send that first message and watch as your educational platform becomes a beacon of knowledge and empowerment for learners far and wide.
Here’s to creating impactful learning journeys, one message at a time!