Imagine if salespeople from your company ever find themselves in such a situation:
Scene 1
Salesperson: Hi, am I talking to Rahul?
Rahul: Yes. Who's this?
Salesperson: I am Aman from Nirvana Reality. We have an excellent project upcoming in Ummm…. Kurla….. sorry sorry Bandra. The project will have 2 BHK, sorry 1 BHK flats. You don’t remember the right project details and sound confused and underconfident.
As a result, the prospect doubts your credibility and hangs up on the call
Now imagine the next situation
Scene 2
Salesperson: Hello I am Aman from Nirvana reality, am I talking to Mr. Upendra?
Upendra: Yes, what are you calling about Aman?
Salesperson: I see that you were looking for a property in Bandra, do you have anything specific in your mind? As we have many properties available in Bandra like 1 BHK apartments, 2 BHK apartments, societies, row houses etc. And you can pick the one that suits your needs.
Upendra: Ok I am listening
Salesperson: let's do one thing let me send you a brochure on WhatsApp and, you pick the one that you like best so that we can arrange a visit.Can you see the difference?
In scene 1, your salesperson is not sure what to tell the customer.
In scene 2, your salesperson sounds confident and there are higher chances that he/she has won the customer’s trust.
Which one would you prefer?
Obviously, Scene 2, right?
With the right plan, your salespeople can sound confident, win the trust of your prospects, and close more deals as a result.
Here are 15 awesome real estate cold-calling scripts to help you achieve this:
Let us take a look at each one of them in more detail.
Image Source: Brian Tracy
1. Detailed call script for explaining the highlights of a real estate project:
Script
You: Hello Sir, I am Aman from Nirvana reality. Is your name Mr. Ankur?
Ankur: Yes
You: Are you looking for a 2bhk flat in a housing society?
Ankur: Yes
You: Ok great, we might just have the right property for you. I can go through the details if you have a minute.
Ankur: Please, go ahead
You: Ok here are the specification of the project
(Sample Script of Property Introduction is mentioned below)
About the Sharada housing society project
Sharada housing society is a 40 community and it is developed in East Bandra. It is set in a lush green area with 10 acres of green cover. Apart from this the world-class amenities and breathtaking views of urban Bandra make it an ideal choice for you.
It is designed on the skyscraper theme. We offer our residents a connection to nature with about 20% open space with an iconic Ganesha temple and meditation center located within the project premises.
Experienced partners like Kalpataru Group are developing this premium project.
It has planned retail development of 2000+ sq. ft. inside the project premises to take care of your everyday needs.
It has multiple access points that ensure privacy and less congestion.
*All details of our common amenities are mentioned below*
Common amenities include A Swimming Pool, Kids pool, Multipurpose Court, Squash Court, Mini Cricket Ground, Café, Convenience Store, Bicycle Path, Doctor’s Room, Banquet, Yoga and Meditation Centre, Crèche, ATM, walking loop, and much more.
Apart from these common amenities, we have a dedicated set of amenities for each cluster (Swimming pool, kids’ pool, multipurpose court, multi-purpose room, indoor games room, library, Gym, and Toddler play area) for ultimate privacy.
Would you be interested to know the next steps?
Ankur: yes, please!
You: May I know if you would like to have a virtual presentation or physical visit to the Sharada housing society?
(Take down the preferred time, and thank Ankur)Key Strengths of this script
This real estate cold calling script will give a detailed idea of your property to the customer. It will be easy for customers to grab all the key points in the property.
What other situations can the script be useful for?
The real estate cold-calling script can be used for all types of property sales. Specifically, ‘Residential’, because residential properties have many key points that the prospect needs to be aware of before making a decision.
Pro Tip: Take advantage of Real Estate CRM to track each contact with every single lead in one place.
Next, focus more on your property’s key points or the unique selling proposition of your property in the script.
2. Detailed script for promoting the different offerings of your organization
Script
You: Hi, Good Morning, Am I speaking with Ankit?
Ankit: Yes, this is Ankit.
You: Hi Ankit, This is Aman and I am calling from Nirvana Reality. I hope you all are safe under the current circumstances?
We are coming up with a new proposition in our project [Project Name], [Area and city] and I would like to let you know about the same.
So, is this the right time to talk to you?
Ankit: Yes
You: Do you know about [Project name] and its location in [Area]?
Ankit: Yes
You: Which kind of house are you looking for in particular? 1,2, or 3 BHK?
And what is the price or budget you have in your mind?
Ankit: I am looking for a 2 BHK flat under 70 Lakhs
You: Great, I think we can easily match that! Here are the pricing and details!
- [20]% Stamp Duty & Registration {Savings of Up to [ dash] Lakhs}
- [15]% Floor Rise {Savings of Up to [5] Lakhs}.
- Combined Savings of about [15] Lakhs.
1 BHK - [40] Lakhs
2 BHK - [70] Lakhs
Would you like to plan a visit to take a look at the property?Always offer all your details!
Key Strengths of this script
This cold calling script is for grabbing customers’ attention because they will get an exact idea of offers and savings you as a real estate agent are providing over the phone.
What other situations can the script be useful for?
This real estate cold-calling script can be used for all property sales. precisely in the sale of property like land, plots, or commercial properties.
Pro Tip – Focus more on Customer savings and what more benefits you can offer to customers.
3. Script for understanding the prospect’s requirements
Script-
You - Hello Sir, My name is Aman from Nirvana Reality. Am I talking to Mr. Ankur?
Ankur: Yes
You: Hey Ankur, I hope you are doing well. We came to know that you are looking for a [Type of Property]?
Ankur: Yes
You: That's Great, We would like to inform you that we have exactly the same property. [Name of property] it is located in [Area].
But before moving forth, I would like to know more about your requirements!
Can you briefly explain what you have in your mind?
Ankur: [I am looking for a 1 BHK Flat, under 70 Lakhs]
You: great! I would like to know more about it so I can offer the best possible option to you.
[Ask the following questions if they haven't been covered already by him]
- Budget: Is there any kind of budget which you are looking for?
- Configuration: What kind of design, geography, or layout you are looking for?
- Area: Is there any specific kind of area of the property you are looking at?
- Possession timeliness: What is your expected Possession date?
(Note all the details)
You: May I know would you like to have a virtual presentation or visit to the [Project name]?
(Take down the preferred time, and thank him)
Key Strengths of this script
This cold-calling script will help you to understand customer requirements better and tailor your pitch according to the requirements. You can also as a real estate agent gather data about prospects or customers.
What other situations can the script be useful for?
The cold calling scripts for real estate can be used while selling any property. This helps a lot as the real estate business is totally dependent on selling.
Pro Tip – Carefully listen to the customer & do a need analysis by understanding his exact requirements. Get clarity on the points if not needed. And only after that, proceed with your pitch.
4. Script when you already know the customer’s requirement
You: Hi, I am Aman from Nirvana Reality. Am I talking to Mr. Akhilesh?
Akhilesh: Yes, what are you calling about Aman?
You: We came across your requirement of [Specification of property]. We would like to inform you that Nirvana Reality has a similar property in [Area]. Would you like to know more about it?
Akhilesh: Sure!
You: We are having [55] Acre, [housing society] in [Worli west]. It is newly built [1.5] years ago. If you have a couple of minutes I can describe the specifications.
Akhilesh: Sure, please go ahead!
It has [Details specification of Property]. I would request your time to visit this property once, this will give you a real picture and understanding.
Akhilesh: Ok, Saturday next week is ok for me at around 3 pm.
You: Sure Akhilesh, we will schedule your visit for next Saturday. Thank you for the call. Have a nice Day/Evening. Key Strengths of this script
This cold-calling script will create enthusiasm in customers to visit the property as soon as possible. After listing the specification of the property for which he was looking.
What other situations can the script be useful for?
This cold-calling script can be used for commercial sales as well as property [land or plot] sales.
Pro Tip – The caller should properly know the customer’s requirements before the call and focus more on specifications and the requirement of the property which the customer was looking for. Otherwise the script fails completely!
5. Reminder call to a customer who already visited once
Script
You: Hello Mr. Ashwin, Hope you are doing well. I am Aman calling from Nirvana Reality. Is this the right time to talk to you?
Ashwin: Yes.
You: I believe that you have already visited our [Project Name] located at [Area] [1 week] ago?
Ashwin: Yes, I have visited!
You: that is great! so, how was your experience? or do you have any type of query regarding the same?
Ashwin: [If the customer asks any query, then answer that query, If there is no query then continue the following conversation]
You: So, would you like to come visit other office or discuss further details over a zoom call?Key Strengths of this script
The calling scripts for real estate are important because the customer who visited your property is definitely more interested than someone who is just receiving a cold call. You should be convincing him to come to visit the property again, especially if you feel that he is still unsure.
What other situations can the script be useful for?
The cold calling script for real estate will be used for all properties. Because a reminder call for a visiting customer is very important.
Pro Tip – Call the customer 2 days before their visiting date to remind him about the visit or use a WhatsApp chatbot for real estate to keep them engaged. This ensures that he does not forget about the scheduled visit.
6. Script for a customer who has been on the hunt for a long time
Script
You: Good Morning. I am Aman calling from Nirvana Reality. Am I speaking to Mr. David?
David: Yes
You: Mr. David, I see that you have been looking for a place for a long time. However, there seems to be no progress. Are you facing some specific problems?
David: [Customer may give reasons like price, location, commission percentage and property specifications] and asks How you can help?
You: I understand David. We have multiple customers who face similar kind of problem. Normally to solve this, we recommend the following steps [Provide the customer with a solution as per your offerings]!
Would you like to give it a shot?
David: Maybe, can't hurt to try!
You: Ok, here are the next steps! [try to book a time for the customer to visit the property]Become their problem solver!
Key Strengths of this script
The calling scripts for real estate show the customer that you care and are ready to solve their problem.
What other situations can the script be useful for?
You can also use it for any type of objection handling while selling any property.
Pro Tip – If you feel that you are not aware of any solution that best matches this customer’s problems, then inform them about the next best alternative while telling them that you have forwarded their details to the concerned team for a more feasible solution.
7. Creating FOMO
Script
You: Good Morning. I am Aman calling from Nirvana Reality. Is this Mr. David?
David: Yes
You: Hi David, we have a fantastic offer in which we are giving you a 20% off on the down payment for a new flat [Offer will change as per your organization's offer]. This offer is valid only for the first 25 customers. Can I provide you with additional details?
David:Yes, please
You - Explain project highlights as per Scenario 1. 
FOMO creates good chances
Key Strengths of this script
This cold-calling script creates urgency, so as a customer, you need to know that a quick decision is required. Otherwise, the offer will expire.
What other situations can the script be useful for?
This cold-calling script is especially useful when you have to sell many flats before a deadline in real estate business.
Pro Tip- When you say offer valid only for the first 25 customers, keep it only for the first 25 customers to protect your brand image and your own credibility.
8. Real Estate Calling Script for Selling Commercial Properties (shops/showrooms/offices, etc.)
Script
You: Hello, This is Aman calling from Nirvana Reality. Is your name Mr. David?
David: yes, tell me aman!
You: Hi Mr. David, you are looking to buy office space for your new company, right?
David: yes, How you can help?
You: Great! I have some very best options for you in the prime location of [Area]. As you must already be knowing, there are a lot of Corporate offices in this part of the city. So, can you please let me know your requirements as well?
Like;[No. of seats required, no. of floors required, connectivity with public transport, etc.]
David: [I will floor for about 100 people]
You: Great! I have just the right office spaces for you. [Provide a list of office spaces available with you which meet the customer's requirements.]Key Strengths of this script
This cold-calling script for sounding professional. Which is very important while selling commercial properties.
What other situations can it be useful for?
This script can be slightly modified and used as a short pitch in big real estate trade shows.
Pro Tip – Do your research on the different commercial properties you have available before calling a customer. Because get one chance and you need to give him the best option according to his needs.
9. Real Estate Cold Calling Script for Selling an Under Construction Building
Script
You: Hello, This is Aman calling from Nirvana Reality. Is this Mr. Mihir?
Mihir: Yes
You: Hi Mr./Miss. Mihir. I see that you want to purchase an apartment, but your requirement is not urgent, right?
Mihir: yes
You: We have been working on a project which you will find interesting. The project is called [Project Name] and it is being developed in [Area]. A few demo flats are ready for you as well. The expected project completion date is [Date]. When would you like to come and see the project?
Mihir: Can you give me a bit more details?
You: [Explain the details just like in script 1]
Mihir: Ok, I am interested, whats the next step?
You: Fantastic! Just a suitable date and time and I will inform the team that you will be visiting us and ask them to keep the facilities ready. Thank you, Sir/Madam, and have a great day!Key Strengths
This cold-calling real estate script shows the customer that you have done your research about their needs.
What other situations can the script be useful for?
With some small modifications, this cold calling script is for selling under-construction commercial places.
Pro Tip – Emphasize how the value of the project will increase, till the time it gets completed and the possible gains for the customer.
10. Selling Land (plots, agricultural land)
Script
You: Hello, My name is Aman calling from Nirvana Reality. Is this Mr. Mihir?
Mihir: Yes
You: So Mihir, you are looking to buy a plot in [Area]. May I know the purpose of buying this land?
Mihir: Investment
You: I think this is a right decision as it is a rapidly developing area and it will provide you with high returns soon. Do you have any specific requirements?
Mihir: Holiday Home
You: That's a great idea because the area is very beautiful and you can find lot of greenery as well. Do you have any specific requirements?
Mihir: [Gives requirements]
Based on their requirements, suggest the appropriate property to the customer.Key Strengths of this script
This script is useful in making the customer confident about their decision whether in real estate or any other business.
What other situations can it be useful for real estate agents
This script can be useful while selling flats and other real estate investments.
Pro Tip – The customer generally has done prior research before deciding the area of buying land for investment or a holiday home. So when you praise the location, make sure the praise is genuine.
11. Selling High-Value Properties
Script
You: Good Morning Sir. I would like to inform you that we have a [type of property] and it exactly meets your requirements. So, if it is a good time to talk I can quickly brief you about the same?
Prospect: Yes
You: okay. So, my name is [Aman] and I am working as a/an [senior business development executive] at [Nirvana Reality]. I have one property in mind which is located in [Area]. It is a modern property with all the latest amenities. [Explain project details as shown in Script no. 1].
When will you be able to visit the property?
*Scenario 1*
Prospect: Yes. I will come to the property this Saturday at 11:00 am.
You: Sure Sir. Thank you for your time. I will brief the team to have everything ready for your visit. Have a wonderful day ahead.
*Scenario 2*
Prospect: I am very busy for the next 2 weeks.
You: Okay. We can also connect online where we can explain the features of the property through a PowerPoint presentation. Or I can give you a virtual tour?
Prospect: Yes. I am free today from 7:00 pm.
You: Sure Sir/Mam. Thank you for your time. I will book your calendar for 7:00 pm today and share the meeting link with you.Have a wonderful day ahead.Key Strengths of this script
This script is going to sound professional. This is very important for high-value properties as they are mostly bought by high-net-worth Individuals.
What other situations can it be useful for?
As a real estate business. It can be useful while selling commercial properties.
Pro Tip – As the buyers of such properties are high net worth individuals, you must be prepared with their requirements. Also, directly get to the point and first tell them the reason for calling them. If you tell them the company name first, they might disconnect the call immediately as they are very busy.
12. Positioning yourself as an expert in the locality
Script
You: Good Morning, My name is Aman calling from Nirvana Reality. Is your name Mr. Nayan?
Nayan: Yes
You: I got your contact details from [Website Name]. Are you looking for a flat in [Area]?
Nayan: Yes
You: Our organization has been working in this [Area] for the last [12] Years. Moreover, we have sold many properties here. Therefore, We have a lot of knowledge about this area. There are number of properties that are still available for sale. So, would you be interested in a visit?
[Depending on the response, plan a visit with the customer.]Key Strengths of this script
Scripts for real estate increase the credibility of your organization and makes the customer more confident.
What other situations can the script be useful for?
This script for real estate calling can be used to help you in situations where you are explaining your organization’s offerings and services. You can also use it for or it can help you for other calling purposes.
Pro Tip – Use real-life examples of projects you have sold in the area.
13. Using an Exceptional Sale you already made
Script
You: Hello, My name is Aman calling from Nirvana Reality. Is this a good time to talk Mr. Daanial?
Daanial: Yes
You: Hey Mr. Daanial. I just wanted to let you know that I recently sold a property for an absolute bargain price of [Amount] in [Location]. Would you like to invest in a property that will give you assured returns in the future?
[Depending on the response, explain the project highlights as per Scenario 1.]Key Strengths of this script
This script can help you to create a FOMO amongst the customers.
What other situations can the script be useful for?
A similar script can help you while selling commercial properties as well.
Pro Tip – You can focus on how the customer has an opportunity to get high returns in a short amount of time. Make sure you do not make the deal sound too good to be true.
14. Referral Call
Script
You: Hello, This is Aman calling from Nirvana Reality. Is this Mr. Daanial? Is this a good time to talk?
Daanial: Yes
You: I got your reference form one of our clients, Mihir. Are you looking for [Type of Property]?
Daanial: Yes
You: That's Great! So, Mr. Daanial as you already mentioned that you need [type of property], can you please specify your particulars as well. so that I can guide you accordingly.
Daanial: I was looking for [dash] Sq. feet /acre of land near [Area]
You: Thank you for letting us know, we have the best suitable property that you are looking for. [Explain the Specification of property]. I would request you to visit this property for more clarification.
Daanial: Ok I will visit tomorrow.
You: Sure, we will schedule your visit for tomorrow.
Impress to create interest
Key Strengths of this script
This Script can help you create interest in the customer’s mind, as you have proposed the property which he was looking for and will have trust because you came from a referral. It can be a great way to help you close the deal faster.
What other situations can the script be useful for?
This Script is one of the most used for all Property Sales. Specifically residential. This is where cold calling is necessary.
Pro Tip – Before explaining the property, you should talk to the customer about the referral person. This is a great way to create a bond between you and the customer for further conversation.
15 – Covid Special – Closure of Cold Call (Request for a visit)
Script
(This Script should be used for closing the call after every situation and asking clients to visit your office)
You: We would also like to inform you that we are operating at minimum staff at our site with all precautionary measures in place. We are strictly following the government guidelines and have taken all preventive measures against the spread of COVID-19 to ensure your safety and well-being.
Customer: Ok, that's nice
You: Along with mentioned measures we also undertake various safe booking steps at our experience center like-
- Social distancing at the site
- Thermal screening and self-assessment checks
- Sanitization desks with PPE kits and health check-ups are available
- Frequent site sanitization with a self-parking facility
- Spaced-out seating and discussion areas
- Contactless customer experience to ensure safety
Your safety and well-being are of paramount importance to us and to provide you with a safe booking experience, we have created multiple slots to serve you better. Let me know your convenient time so that I can book your appointment with us.
Customer: Ok, I can visit on [Any convenient time of customer].
You: Sure Sir, we will schedule your visit to the property. Thank you for the call. Have a nice Day/Evening. Key Strengths of this script
This is one of the most important scripts for closing every situation, especially in the real estate industry. Getting customer visits is an important step in the real estate industry. For real estate agents to explain all safety measures will increase customers’ confidence for the visit.
What other situations can it be useful for?
It can be a great way to sell in all situations and all types of real estate sales.
Pro Tip – A customer visit is an important step. So, the closing call becomes very important. Winning customer confidence is very important. Use key terms while interacting with customers to increase their chances of visiting.
Conclusion
So, these were our 15 excellent real estate cold-calling scripts that will help you in hyping up your sales.
Starting a sales process for your team and for you is hard.
But you don’t have to do it from scratch, you can use these scripts as your starting point and as you get better you can modify them to build your own killer script.
Do what you need to.
But, sell.
And never be the order-taking guy (are you interested in buying real estate? No? Ok, Thank you!)