If you are here that means you cannot make your target audience interested in your business. Or you are a business owner who wants to know the best real estate marketing methods. Or you are a real estate agent who wants to know if he/she is using the correct real estate marketing strategies or not.
Real estate marketing is different from marketing for any other business.
High prices of properties make it difficult to convince people. It’s slightly easier to convince people to spend thousands of rupees than to sell them a property worth lakhs or crores.
People have to spend hefty amounts, so they need to be completely sure they can trust your business before deciding to move forward.
Getting attention in this digital era is no easy task.
Everyone’s busy, so grabbing their attention from the very beginning isn’t just a tip: it’s a must.
As a real estate business owner, you must ensure people trust your business. Because if they don’t, they’ll opt for someone more reliable and trustworthy.
In this blog, we’ll be discussing some of the best techniques you can use to boost your marketing efforts, make more and more aware people about business, and generate leads for your business.
Let’s first see what is real estate marketing.
What is real estate marketing?
Real estate marketing is the process of promoting properties (homes, offices, shops, etc) to attract people who are interested in purchasing. It involves using various strategies, both online and offline, to showcase properties convincingly and establish trust with potential clients.
The goal is to generate interest, help in property transactions, and ultimately connect property owners with interested buyers or renters.
Real estate marketing is just about making people aware of your business. You need to find out the prospective buyers and make sure they consider your business for any real estate purchases. Showing properties in a simple but attractive way, with the best price in the market, and establishing your business as a brand is what marketing is all about.
Also having a simple and easy real estate sales process helps in converting these people into paying customers.
Effective Real Estate Marketing Ideas and Strategies
First thing first, to build your business as the best Real Estate business out there, you have to work on multiple fronts. You have to be present everywhere, you need to make sure no matter where your target audience looks, if they want property your business name should be the first one that pops up where they went looking.
For instance, when people talk about the best smartphone company in the world there is only one that instantly pops up: Apple. If you want to grow your business and earn a lot of money, that’s what your aim should be.
You need to establish yourself as a brand and a go-to business for anyone who is looking for properties in the real estate industry. You need to put in extensive marketing efforts. Businesses have to be present both online and offline, so you have maximum reach. And for that, you need details about the effective marketing ideas and strategies we have used ourselves.
Let’s see one by one the different real estate marketing methods you want to know about.
Develop an Attractive and Simple Website for your Business
So the first method that you need to kick start marketing for your business is to start online marketing and for that, you need a website. Everyone today looks upon the internet for almost everything. When someone starts looking for a property, they go over Google and search for “Flats for rent in Mumbai” “2-3BHK flats in Bangalore” or “Office space for rent in Delhi.”
And that’s where you want to be present so that when people come to search, your website is there and they click on it.
But the questions you are having right now are “Why does one need a website”, “What does a Real estate business website look like?” and “How does one get their website ranked at the top of search results?”
Answering these questions will help us understand almost all the important reasons why a website is the first and most important for real estate marketing.
Why does a Real Estate Business need a website?
As mentioned previously everyone searches the internet for answers. People Google for everything and you need a website so that when your target audience comes looking for a property your website is there.
The real estate website acts as a digital address for your business. If anyone comes to know about your business, the first thing they’ll do is visit your website to understand what is your business about. So you have the chance to make people aware of your business and showcase yourself as the best in the business.
Additionally, you have a chance to get the contact information of your website visitors.
What does a Real estate business website look like?
Now, about the look. Keep it simple, but make it stick. Use clean layouts and high-quality images of your properties. A real estate business website should be attractive and showcase properties so the customer can understand it properly. Think of it as a visual showcase for your business.
Easy navigation is a must; you don’t want people getting lost and confused. That’s what real estate websites look like.
Don’t forget to add a contact details section. Make it easy for visitors to reach out. A straightforward contact form or contact details like phone number, email, and address is mandatory.
How does one get their website ranked at the top of search results?
Assuming that you have got your website ready, now you need to make it rank in Google search results. There are two ways you can achieve excellent Google search rankings for your website.
1) Blog post: The first method is to write blogs. Lots of them. They should be relevant to your business, it’s not like you are a real estate business and you are writing blogs about selling cars. Search for keywords using tools like Google Keyword Planner or Ahrefs, and write blogs on topics relevant to real estate business.
2) Landing Pages: Creating landing pages is the second way to get good rankings. A landing page is a single web page specifically for marketing purposes. These LPs are created for a single purpose: to drive users to take a particular action, it could be about anything, to fill out a form, to check out a particular property page (in the case of real estate), etc.
Register your Business on Online Property Listing Portals (99 acres, Housing.com, Magicbricks, etc)
The second method after getting your website ready is to get your presence established on the different online portals for property listings (99 acres, Housing.com, Magicbricks, etc). People visit these portals to view properties and figure out how much a property in a particular locality costs or how much the rent is.
Real estate listings require your business’s presence. Marketing is all about being present in places that people go to when they are looking to buy something and if your business is what they are looking for, then your presence in that place is a must.
How does registering on online property listing portals help you in marketing your business?
The answer is simple, when people look for properties they either head to Google or these portals to get information about properties. If they see your business present in both places (Google search results and online portals,) they get a sense that, you’re a popular and trustworthy business as you are registered on these platforms.
Plus, more and more people will see your business giving you the exposure you want without having to put in a lot of effort.
Otherwise, you have to market yourself extensively to make a place for your business in the competitive real estate market.
The most important reason to register your business on these portals is, that the people who come here are genuinely interested in buying properties. So if they see your profile and the properties listed there match their preferences you have a great chance of making them your customer.
Social Media Marketing: Utilising the Power of All Social Media Platforms
Social media is the place everybody is today. People use different platforms to express what they are up to and see what their friends are doing. Businesses have started using the platforms to market themselves.
Every business wants to be in the place where their potential customers are hanging out and wants to seize every opportunity to make them their customers. But how does a real estate business use social media to market themselves?
How can a real estate business market its business on social media platforms?
You must’ve seen a lot of clothing brands, shoe brands, etc market their products in your social media feeds. That’s what exactly you have to do.
Make a business page for your business. Upload quality images or videos of properties with a description. Slowly and gradually you’ll gain followers and people will start inquiring about you on social media.
You can even collaborate with influencers on social media and gain a significant boost in your reach initially. When you start your business page, you don’t have any followers and people don’t follow pages unless they are interested in what you are offering.
When you collaborate with influencers, you can use their reach and connect with people interested in buying properties. Because you have collaborated with an influencer they follow and trust, your business seems trustworthy and reliable to them.
Types of social media posts for different platforms
You cannot make the same content for all social media platforms. As a business, you must be present on multiple social media platforms. So for that, your content needs to be specific according to the platform you are posting it on.
Instagram and Facebook: You can make the same content as both platforms allow you to share the same content across each other. Stick to high-quality image and video posts. The ideal length of videos should be 30-60 seconds long. You can show the pictures of a property and a brief video so that the person interested could get an idea and contact you for further information.
LinkedIn: Here stick to informative posts. This platform is ideal for B2B (business-to-business) interactions. This is an ideal place for your business if you deal in commercial properties. Your target audience is someone who is looking to either rent a property or buy one.
YouTube: Make videos exploring the whole property in great detail. This way if a customer comes to you for a virtual tour you can send them the link to the video. And if someone comes looking for a property on YouTube, you are already there showcasing videos of high-class properties.
Use WhatsApp marketing to connect and engage with potential customers
Everyone uses WhatsApp daily for all kinds of purposes, some use it to message their friends, some for work, etc. It is an app that everyone opens at least 10 times a day, and what could be a more perfect place to market your business than WhatsApp: The most used instant messaging platform in India
Sending marketing messages on WhatsApp is easy and quick. You can tell them in detail about your real estate business and inform them about properties by sharing images and videos over WhatsApp.
But if you are planning to use WhatsApp for marketing, don’t use the regular WhatsApp messenger. There is a separate “WhatsApp Business App” for businesses with additional features.
Set up a profile there and start sending promotional marketing messages to people who could be your potential customers. These messages should contain info about upcoming new real estate sales or rent, price drops, festive offers, etc.
Your real estate agents can connect with your potential customers over WhatsApp informing them about the site visit.
You can send bulk marketing messages to your potential customers without worrying about getting your number blocked. Schedule festive messages to get out just at the right time of your choice. Now you won’t forget to send a marketing message for festive offers anymore.
It is very important to use the messaging platform WhatsApp, to its full potential to make people aware of your business.
Not only that, you use it to generate leads for your real estate business as well.
Create videos of property tours for YouTube
I have already given you a brief on how you can use YouTube to showcase the properties you have in store for your customers. This is an effective real estate marketing strategy, you don’t have to worry about whether your potential customer is going to like the property you’re going to show them or not.
They have already seen a video of it and have an idea of how it will turn out. But right now, you are wondering how should you showcase the properties in the videos and market your business. Let’s see,
How to do real estate marketing on YouTube
The technique is simple, you have to make two types of videos. One is establishing your business as the best available in the market and showcasing it in a manner that people can see and imagine themselves being physically present in that property.
The first video type is a hardcore marketing video.
Show that you have a lot of properties to choose from in all the major cities in the country. You do not just help with buying property, you help with home loans, etc, or any other your business is offering.
If you have customers and can get video testimonials from them, it will be like icing on the cake. People trust other’s experiences and establish a connection immediately. When they see others having a good time doing business with you, it gives them the impression that they will too.
This way people will see you as a complete solution and will connect with you instantly.
The Second Type of the video needs to give customers an idea of what the property looks like. You have to take wide-angle shots of the property to give a proper idea to the customer with a voice-over explaining the details like dimension, the material used, locality, and most importantly the price bracket, etc.
So the customer can decide whether they want to buy this property or need to look for some other as well.
Run Paid Ads on Google, Facebook, and Instagram
Assuming that you have successfully established a presence across all digital platforms. Now comes the time to take it further. Running ads is what you need to do next and it will help you get the top spots in search results and a place in the social media feed of your target audience.
Running ads on any platform requires you to put in some money to grab the attention of your target audience. It is like offline marketing, you pay to put up a billboard, and the same goes for ads. You pay a certain amount and the content is shown to people who are interested in the content you are presenting.
But why is running ads so important?
Understand this, there are a lot of people doing the same thing as you and to get the upper hand you need to burn some money and grab the top spot because your competitors are running ads as well.
Both Google and Facebook ads are different. So to run ads on both of them, you need to know how to do it effectively otherwise you’ll just be burning money and there will be no fruitful results.
How to use Google Ads effectively for real estate marketing
To effectively run Google Ads for your real estate business, it is important to identify and select optimal keywords that perfectly match your properties with users’ search queries. Use tools like Google Keyword Planner to find the exact keywords potential buyers are searching for.
But the question is, What makes you different from others? What makes your properties special? Is it the awesome location, the affordable prices, or the amazing interior designs?
In your ads, you are going to mention these unique selling points. People will know why your properties are better than the others. You are presenting yourself as the best in the business and a go-to solution for real estate problems.
Your ad should mention what’s the next step for your viewer. Whether it’s “Contact Us,” “Explore Properties,” or “Schedule a visit,” make it crystal clear what they should do next.
Use Google Analytics to keep an eye on how well your ads are doing. If certain keywords or ads are doing good, invest more there. If not, tweak your strategy. It’s important to iterate and adjust your course to always stay ahead.
Using Facebook and Instagram Ads
People use social media to scroll through entertaining things. They want to relax there and have a good time. So, when you are running an ad on social media, make sure it doesn’t have too much info. It should be short and precise. You don’t want to overwhelm them with a lot of information in your ad.
Make them short, simple, and visually amazing to grab their attention instantly.
Give them a tour of one the best properties you have in your ad and a CTA (Call to Action) button like “Send a message,” “Visit website” or “learn more.” CTA’s are an excellent way to compel your viewers to take action.
Make ads in the interests of your target audience, and don’t be afraid to experiment. Test different visuals, ad copy, and CTAs. Keep what works, and tweak what doesn’t, this way you’ll always stay at the top.
Facebook and Instagram Ads will help you stay a step ahead in your social media marketing. These ads are all about being fun, visually appealing, and strategically placing your business where potential buyers spend most of their free time.
Cold calling and Messaging people to build awareness about your Business
You might already know what this section is about. Almost every business uses this marketing method to make people aware of their business. Calling people who are interested in what your business offers or sending bulk messages informing them about your business.
But is this marketing method still relevant?
Yes, it’s very much relevant and could help give a boost to your real estate marketing plan. Reaching out to your target audience through a phone call or message is a direct connection that you cannot establish through any other marketing method.
In the other marketing strategies you just tell people, about your business, what you have for them, what you want them to do, etc.
Here you have a two-way of communication, you can understand their preferences, pain points, or issues and come up with a property that will suit their interests. Listening is key. It’s not just talking; it’s understanding what they want.
The more you listen, the better you can help them. You can even explain to them the home-buying process.
With messages, your real estate agent has the same opportunity of reaching out. Instead of a phone call, you’re sending a message, preferably on WhatsApp to chat. It’s a quick hello or a brief introduction to your real estate business.
You share key information, highlight special offerings, and provide a way for them to respond. It could be text-based, or use images/videos to make a visually compelling instant communication method.
Use a tool to help you with calling and messaging
To do calling and messaging effectively start using a Real estate CRM like TeleCRM. It will help your real estate agent connect with more and more leads every day. Not just that, it will reduce manual efforts like entering the number in their phone again and again or copy-pasting the same message for different people.
For calling, transfer all the details of leads from Excel, Google Sheets, or any other source and create a campaign. Thats it. Once the campaign is ready your real estate professionals can start calling leads one by one and even take notes of their preferences directly in the TeleCRM system.
Send bulk WhatsApp messages with just a single and without the worry of getting your number blocked.
Additionally, TeleCRM also helps with the real estate lead management.
All you have to do is book a demo on Telecrm.in and understand how can you utilize its calling and other useful features to your advantage.
Local Partnerships: Brokers, Designers, and Builders will help market your business.
You need to market yourself in your town first. If the roots aren’t strong, your business tree isn’t growing. If people in your city don’t know about your business, how are you going to sell them properties?
The first step is to connect with people or local businesses who are already in the market and have a network. There are multiple people or businesses you can partner with in the beginning to make people aware of the existence of your real estate business.
Partnership with Brokers
Connecting with brokers can give a significant boost to your marketing strategies. Understand this, these people are in the market before you. They know the ins and outs, have connections with people who are interested in properties, and could help in solving disputes.
Partnering with them is easy, they work on a commission basis, so they connect you with potential customers and when the deal gets closed you pay them a certain amount and everyone’s happy.
Their recommendation of your business to their clients can widen your reach, the clients will trust your business because they trust the broker and easily spread positive word of mouth for your business.
Collaborate with Interior Designers
Collaborating with interior designers can help you in more ways than one. People contact interior designers to get a makeover for their existing property or when they buy a new one. So they have connections just like brokers. Not that many, but still better than nothing.
How can you use this collaboration for your real estate marketing benefit?
When a customer comes to an interior designer to design a property or show interest in buying a new one. They can recommend your business and you can help them by making them the interior designer for that property. Both of you get a customer for their respective businesses.
You can even hire them to do the designing for your properties and they market the property through their business as designed by them. This way you tap into their customer base and widen your reach.
Connect with Renowned Builders
Partnering with popular builders could help you get traction in making your business famous and known. If you have properties listed by famous builders, people know and trust that they make amazing properties (Homes, office spaces, or shopping centers.) Half of the job is done for you.
But, how do you do it?
List properties by the name of the builder and give a certain percent discount that is only available to you. Meet the builder and decide what amount of discount they can give you if you list their properties in your business and market them with an offer.
Market the agreed amount of percentage as a discount. This will surely catch the attention of people who are interested in buying properties. When someone comes to buy, sell them the property at the marketed price. Both the builder and your business gain from this real estate marketing plan.
Offline Marketing Strategies
When you set out to start your business and want people to know about it. You just cannot focus only on digital platforms, you have to do offline marketing as well. Just like it’s important to partner with local businesses, offline marketing is also necessary to make your roots deeper and stronger.
Everyone in your city should be aware of your business and this could be achieved with an offline marketing strategy.
But what exactly is offline marketing?
In offline marketing, you put up banners on the main points of the city, stick posters, and distribute flyers at gatherings about your business. These banners, posters, and flyers contain information about your business (type of business), contact details (number, email, address), etc.
Understand the Use Cases of each type of Offline Marketing method
Banner: Put up banners where most of the people of your city pass through every day. Look for hotspots like a red light on a crossing, park entrance, schools, shopping center gate, etc.
People here are usually waiting for one thing or the other and they have time to skim through info put up on banners. You can make them aware of your business through these banners and grow your real estate business.
Posters or Flyers: Posters and flyers are also important for promoting your business offline. With posters and flyers, you reach your target audience where you cannot put up banners. Put up posters in places like the entrance of a supermarket, walls (if allowed to advertise posters), etc. To create eye-catching and personalized flyers and posters for your business, use a reliable flyer maker.
Distribute flyers at gatherings, shops, salons, etc. People have time to read and understand details about a new business in town or a flyer of an existing business showcasing what new they have in store for their customers.
In real estate marketing, making people aware of your business is the key to success. It involves a blend of digital and offline strategies, each playing a crucial role in establishing your presence and building trust among your potential customers.
From developing an attractive website, listing properties on online portals, and leveraging the power of social media to creating engaging videos, running ads, and exploring traditional methods like cold calling and local partnerships, real estate marketing ideas and strategies are vast.
Remember, the goal is not just to showcase properties but to make your real estate business a trusted brand. As you start with real estate marketing, make sure to, keep it simple, genuine, and connect with your audience.
By being present where your potential buyers are and providing valuable insights, you’re not just selling properties; you’re creating a lasting positive impression in the minds of your customers.
Adaptability is the key to a successful real estate marketing strategy. Keep refining your strategies, listening to your audience, and giving them exactly what they want.
Making people aware of your real estate business is not a one-time effort but an ongoing process. With the right mix of digital and offline engagement efforts, your business will easily grow to the next level.