Generating leads alone is not enough! In order to make money from a lead, you have to nurture the lead and close the sale.
This process of nurturing leads and taking them to closure is called lead management.
Here are 10 stages in Lead management strategies and how you can hack to get 3x ROI in each step:
Lead management strategies:
TeleCRM does not support lead generation/marketing but with the different integrations available in TeleCRM you can instantly capture leads from 16 different platforms and store them in a single place.
Reducing your headache of manually exporting and merging leads from these platforms.
Details capture:
Most of the time, details about different attributes of the lead are stored in separate Excel sheets. For example in real-estate:
- The telecallers have data about the number, address, requirement, visit date, etc.
- The site visit manager does not have any of this data, so he operates on the basis of ‘Call karke bataya tha ki aap aaj aayenge visit ke lie‘.
- And the broker/manager does not have either the lead info or notes about the visit
This creates disarray of information, causes miscommunication and things go haywire.
On the other hand, with TeleCRM all the info is stored in one place, along with their number.
Leads distribution
One of the biggest headaches for any sales manager is distributing leads and making sure that every team member has enough work to do. Usually, this means that the manager has to come in early download leads from different platforms and distribute them to the telecallers/sales executives.
What if this whole process can be automated?
That’s exactly what Lead Management CRM enables you to do. In this lead management strategy, just connect and get leads from all the platforms using TeleCRM integrations, define the logic for distribution once and that’s it. Now sit back and relax. Because from here on, any new lead that comes will be automatically captured and distributed to your team members as per the distribution logic defined by you.
Customer profiling in lead management:
When you call a customer, knowing as much as you can about him helps. For example – We have website visit tracking so when I saw that a particular prospect visited the privacy policy page, now I know that he cares about privacy.
Once I have this information before calling him I can be better prepared to answer questions specific to privacy. Similarly, you can capture as much data as you want to have a detailed customer profile in TeleCRM. The best part is all the information is stored and accessible in a single simple timeline.
Inquiry filtering
The Excel sheet is manageable if you have a plain and simple list of numbers for calling. But bigger sales teams hardly ever function like that! What if you want to run a calling campaign on leads interested in a particular SKU? Or leads acquired after last Sunday. Or the leads with whom there has been no interaction so far.
Nobody can maintain tons of data points in an Excel sheet. You will get a much better way by targeting people like this instead of blindly at random to your best people. Plus, these are just some of the examples, Check this article on TeleCRM filters that gives you a better sense of all the things that TeleCRM is capable of.
Lead grading
Answer one simple question – Which leads in your system are more likely to convert? Can you quickly extract the subset and assign it to a team member? No?
Then you are doing 2 things horribly wrong.
- Treating all the leads as the same quality/value. This is wrong because all the leads are not the same.
For example – For TeleCRM the leads on the website (inbound leads) are far more valuable than the leads we get in our FB ad. - Treating all team members as the same. This is again horribly wrong because some team members are good at making many calls. This means they are a good choice for qualifying leads. Whereas others are good at holding long conversations that will convert. As the manager/business owner, you have to grade leads and assign them respectively.
Here are 3 lead grading methods that you can easily implement with TeleCRM
- Lead status: Whether the lead is hot, warm, cold, or not interested.
- Lead time: If everything works, how soon is the prospect likely to close?
- Ticket size, or other attribute-based grading. For example, in TeleCRM we use team size as a key grading parameter. In real estate, it can be budget.
There is no big deal in just storing data as you can do that in Excel as well. But once you have the grading parameters here are 3 things you can do in TeleCRM
- Auto lead assignment based on parameter. Example: Assign all lead with 10+ member teams to Abhinav.
- Easily creating, saving, and sharing advanced filters: All hot leads whose timeline is this week and who have sent us a WhatsApp msg in the last week.
- Quick bulk editing for any subset of leads. Example: Add the tag new to all leads acquired in the last 1 week.
Sales result
Most sales executives focus on the deals that are closed or highly likely to close in the short term. But what about the leads that were interested but with a longer-term timeline? Most of the time these leads get ignored. There is a very simple hack that you can apply to solve this problem. Just create a pending payment for those leads and then you can use the pending payment filter to reheat those leads in the future. Similarly, you can also use the failed payment option.
Also, if you have an online store or e-commerce then you can capture the pending/failed payments automatically in real time and ask your sales team to take that up on top priority.
Also Read: 15 Sales Hacks You Need to Start Taking the Advantage of Today
Follow-up management
One of the biggest reasons why most sales teams suffer is because of the lack of follow-ups or improper sequence of follow-ups. Unless you are selling a lot of ticket-size products it’s almost impossible to close a deal over a single call.
Which means you have to take follow-ups. And the best way to make sure that new followers do business is to create a systematic approach for making follow-ups. Just decide how many and in what sequence you want to arrange the follow-ups and then TeleCRM will help you with managing those follow-ups.
Scheduling is super simple. Just click on call later and select date-time. You can also add the agenda of the call. And then you will get a notification when it’s time to call.
Upsell management
One is where sales executives leave a lot of potential revenue behind by not upselling to the customers who have already paid. The people who just purchased from you are the ones who now trust you. All you have to do is let them know about your additional offerings and you can easily get more revenue, without the effort to add more customers. Doing this with TeleCRM is super simple – you can create filters like payment done in the last week and start calling the leads in that filter.
Conclusion
You can continue working in a haywire state or you can follow these lead management strategies and start working systematically & build a pipeline to get consistent predictable growth. Plus what we have covered here are just some of the use cases and features of TeleCRM focusing on the Lead management aspect. But the core underlying idea is to help business owners like you build systems and workflow automation so that you can sell more while doing less work overall.
