When was the last time you were excited about cold calling? Or do you get scared when you have to make a cold call? Why does it happen?? We want to make sales in our business but unless we know certain things, we might not be making the right sales:
- Detailed knowledge of the product/service.
- The goal behind the selling.
- Outreaching approach.
- Face-to-face conversation.
- Calling script.
- Understanding the pain point of prospects.
- Providing appropriate solutions.
Because we are not guided properly sometimes, we fail to make sales. And to sell something means to press the pain points of your prospects, along with providing them with first aid.
What is the approach you take to make sales on calls? Well, we generally do not know their problem and directly start pitching about our product or service.
Sales can be utterly hard to close, especially when making calls. You need to prepare a proper script for it. Write essential tips in a conversational form, and check it twice. But it does not mean that one script will work for every sale call you make. Because every sales call requires a different conversation.
A sales script is a dialogue written or guide used by salespeople before they make cold calls to interact with the prospects. It loosely refers to the combination of pre-determined strategies, talking points, questions and conversational structures.
Fact: 49% of buyers prefer to be initially contacted through a cold call. (Source: RAIN Group)
A whole conversation is important while making cold calls, but the most important thing is the opening line of the conversation. If a salesperson succeeds at making a first impression on the prospect by opening with an amazing line, he will most probably be able to close the sale.
But if a person does not make a good impression in the first sentence, he will likely lose sales in the first call itself. A sales script is a wonderful tool, which helps a person to get sales done over the calls.
Also Read: 4 Effective Strategies to Win at Inbound and Outbound Sales
The opening line is the master tool for making sales, hence it is very important to prepare a strong opening line. There are different opening lines for different sales calls. How you make an opening line will define the rest of your call. There are different strategies to make a sales call.
Therefore, we are providing you with the 20 opening lines sales scripts which will help you ensure that you can start a conversation with the prospects. These 20 scripts are from different industries, to help you understand how you can make openings with different prospects, the same opening line would not help you to close deals, because a person is already known to such tactics and he will not be interested in listening to you.
These sales scripts will help you close more deals, not immediately, but practising these opening lines, definitely will. There is no need to copy the lines the same, but you can take hints from this and make your sales calls better.
Here are 20 sample scripts for selling a product over the phone for different industries:
1. Opening Sales script for a software company.
Opening line:
Amazing!! So {name}
I have quickly asked you to inform you about our company {name}
We are currently doing a lot of work for company/tech {name} and other companies like yours.
We provide our clients with a tool which they can use in-house to generate direct contact information to meet their targets for key-decision makers.Strength of the script
This opening line will help them to take interest and you can talk about your deal while successfully closing it.
2. Opening Sales script for insurance companies.
Opening line:
Hello, my name is {abc}
and I am calling from {xyz} company.
I want to share some ideas with you as I think we can save your money on insurance premiums.
I would quickly like to give you a brief about it which will help your company save more money and you can invest that money in another area.
Strengths of this script
Now, talking about saving money is a thing which everyone loves to hear, therefore, opening your sales call with this kind of line will help them build trust in you and they would readily agree to listen to your deal.
3. Opening Sales script for an advertising company.
Opening line:
Your company is doing fantastic work.
It creates so many engaging ads, but I would like to offer you a service that will grow your business like 5x.
Would you like me to continue the conversation?Strength of the script
Opening this way and praising them would create enthusiasm in them and they would definitely like to know what is the service you want to provide them which would help them grow their business.
4. Opening Sales script for the entertainment industry.
Opening line:
Hi there, I see your posts regularly on Instagram and other social media profiles.
You are doing amazing work, but I would like to give you a suggestion about how you can manage your social media more interestingly.
I can help you with creating some good stuff for your social media which will leverage your growth,Strength of the script
Saying this way will create curiosity among them and they will ask you to give some suggestions on your basis. Provide them with the best of ones as a sample and then pitch about your service.
5. Opening Sales script for the fashion industry.
Opening line:
Hi {name}, I am calling from {brand name}
We saw your posts regularly on Instagram, and we got to know that you like modelling.
We have amazing dresses at our store which you would definitely like.
We want to send some of the selected pieces to you and you must try them. Strength of the script:
Appreciating someone and then giving them some sample products of your company will show your authenticity. Therefore, try this formula to win over sales calls. Later, you can ask them to buy your service or product.
6. Opening sales script for education courses/industry.
Opening line:
Hello {course name} aspirant, would you like it if you see yourself in that position for which you are studying hard everyday?
We have got you some brilliant offers, if you join our course today, you will get amazing masterclasses from the country's top mentors along with a 40% discount.Strength of the script
Talking of discounts will create an immediate effect on your prospect’s mind. It is human nature that we get excited as soon as we hear about discounts/sales. Hence, make them imagine their dream come true and then offer your product/service.
7. Opening Sales script for the real estate industry.
Opening line:
Do you want to get a nice house, with a good marketplace, and parks all around?
We can help you provide such facilities at minimum rates.
We will book your house with loans with the lowest rate of interest. Hence, you can live in your dream house and make the debts in a short period of time.
Strength of the script
Make them offer your service before they ask you about it and show them the houses of your existing clients, make them visit after the call and book your confirmation over a call.
8. Opening sales script for the medical industry.
Opening line:
Hi {name}, we are calling from {company name}, who has collaborated with hospitals like yours.
We provide the services for medical equipment like nanotechnology, wireless wearable sensors, and robotic surgery equipment that allow you to sit back and see the diagnosis done within a seconds.
This will help you save your time and also, you would be advanced in using multiple technologies and help cure the patients. Strength of the script
Tell your prospects about the results you have got from other clients as well, along with the benefits of using your services/products. This way you can make sales easily over calls.
9. Opening Sales script for the finance industry.
Opening line:
Hi {name}, calling from {name}, for the next two minutes, I am going to talk about your benefit.
As a middle-class person, savings are the most important part of our lives, but making only FDs will take too much time to grow and mature.
We are providing you with some offers in which you can invest your money in shares, bonds and investment funds.
This will help you grow your money at the rate of 3x. We will be responsible for managing your loans, CDs, credit cards and even retirement planning.Strength of the script
While asking your prospect to invest money in such reliable funds, make them build their trust in how easy it is for them to withdraw at any time and double or triple their amount in a short span of time. Show them the results of previous clients and make them take action.
10. Opening Sales script for the information technology industry.
Opening line:
Hi {name}, I am calling from {xyz} company.
We have got some good offers for you.
As an engineer, technology is part of your daily life and we are providing products that will help you to compete in this era.
We are helping other clients, same as in your industry, giving them technologies to grow faster and make more deals. Strength of the script
Give your prospects a proper solution to which they can add in services and end their problem. When you know their pain points, it would be easy for you to convince your prospect to turn him into a potential client.
11. Opening Sales Script for tele-communication industry.
Opening line:
Hello, we are calling from {xyz} company, and we can see that your company needs 5G technology for your work.
We are providing our customers the same 5G technologies and other equipment which are required by companies like yours. We assure you that it will help you build your business 3x. Strength of the script
The path to successful selling begins when you know the pain points of your prospects. Therefore, press that pain point along with providing them with the appropriate solution for their problem.
12. Opening sales script for retail industry.
Opening line:
Do you want to look gorgeous at your next event?
Well, we have got you covered. Our {store name} is providing the bestest of all designer dresses which are absolutely going to take your breath away at affordable prices. Strength of the script
Tell them about your products and services and how they can help you in a particular time. Show them the best of samples and then ask them to buy it. Make it look obvious that there is no need to pitch highly for your products.
13. Opening Sales script for the farming industry.
Opening line:
Hello, we are calling from{name } company.
We provide our clients with the organic fertilizers for clients like you, which helps them upgrade the soil quality, and also they are simply to apply to grow more crops on the land.
We also provide the latest technologies that make farming easy.Strength of the script
Tell your prospects the advantages of your products and services which can ease their work and hence their life. They would be convinced easily and would want to discuss more and you can sell them in one go.
14. Opening Sales script for the hotel industry.
Opening line:
If you are looking to travel somewhere during these holidays, our {brand name} hotel services are the best you would want to look for.
We provide you with the cafe, bar and restaurant, gym, swimming pool, beauty salon and renting tourism equipment and more services like these under one roof. Strength of the script
Make your prospects show the services you provide while showing extra care for them which would make them excited for booking your services. Let them know all the advantages and try to convince them with the best of your services
15. Opening Sales script for the hospitality industry.
Opening line:
Hello, we are calling from {name}
We got to know that you are researching good hospitality services for an event.
Well we are the one you are looking for.
We provide our clients with the best of lodging, food and drinks services, amazing decoration and also travel services.
Our clients are happy with all these services and we ensure you would also enjoy it.Strength of the script:
Create interest in your prospects mind while showing them the previous results of your clients and tell them that you would make it a memorable day for them. Show them how you will make the arrangements and lighten their work while they can enjoy their event freely
16. Opening Sales script for publishing services.
Opening line:
Hi there, I am calling from {name} publishing services.
We have some amazing offers for you.
As an author, it is a time taking process for you to review, edit, proofread and other things.
Well, we will help you in doing these things while you can focus on the writing part.
From editing to promotion to distribution, we will manage everything that too at affordable prices. Strength of the script
Give your prospects the solutions through which they can focus on the main part and can rely on you for other parts. It will save their time also and you can sell your services at the same time
17. Opening Sales script for banking industries.
Opening line:
Hi, I am calling from {name} bank.
We are currently providing offers on our banking services which might help you.
We are providing our clients with personal loans at a very small rate of interest. You can take it and fulfil your dreams the way you want. Strength of the script:
Satisfy your prospect with the best of service you can provide to them and help them solve their issues. This way you can hold the conversation on your side and easily convince them for the services
18. Opening Sales script for E-commerce services.
Opening line:
Amazing!! As we know that you have just shifted in your new house, to make it beautiful, and taking care of your basic needs at home.
We are providing the best products to complete your home.
You can get everything from the kitchen to home furnishing items to your personal accessories under one roof altogether with so many discounts on each item.
You do not have to go anywhere else for anything, when we are here.Strength of the script
You should always provide your prospects with the latest things to attract them and then send some sample items to bring the curiosity. Therefore, once they start liking your products and services you can ask them for other ones also
19. Opening sales script for gems and jewellery industry.
Opening line:
Who does not like wearing jewelry especially when you are a woman??
Do you mind if we get you some beautiful jewelry designs for neckpieces, earrings and more that too with precious gems making the beautiful more beautiful?
Well, we would like to send some of our samples so that you can take a look and see how gorgeous you look while wearing them.Strength of the script
Let your prospect imagine the products and excite them more every time. Just make sure that they get ready to listen to your products and services more so that it becomes easier for you to make a sale and turn that prospect into a potential client
20. Opening sales script for Healthcare industry.
Opening line:
Hi, I am calling from {name} healthcare.
Because we are humans, therefore, we need medical checkups from time to time.
And every time it is not possible for us to visit the doctor, we start procrastinating, sometimes at the cost of our life.
But what if I say, from now on you do not need to go physically and you can do it at your home?
We provide our clients with a medical package in which everything is included from a BP machine to a sugar checking device, along with so many devices included where you can know what is happening with your body.Strength of the script
If you provide your prospects with the solution sitting at home, what would be better than this? Make them rely on you and your services first, later you can close a deal with them and hence he will become your client.
See Related: How to Sell Credit Card on Call – Script & Methods for 10x Results
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Closing sales on calls is definitely a difficult part, but after reading this article, understanding different ways of approaching the prospects in different industries, and implementing these opening lines scripts would surely help you become an expert in your field and close more deals, ultimately growing your business.
Thank you for reading the article, I hope you found some beneficial tips from this.
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Also Read: 25 Call Scripts for Recruiters for Every Situation to Reduce Workload