WhatsApp isn’t just a popular personal messaging app. With almost 2 billion users globally and a user-friendly interface, it has also become a valuable tool for businesses to connect with customers, streamline communication and enhance their overall operations. As a business owner, it is a must for you to know all the WhatsApp business account benefits to scale your business communications.
Whether you are a small startup or a large enterprise, WhatsApp Business has something for everyone.
In this article, we will explore 10 key WhatsApp Business account benefits that no one talks about, highlighting how it can help you reach your target audience, provide better customer service and improve the effectiveness of your marketing strategies.
Businesses often choose WhatsApp Business over the standard WhatsApp Messenger because it offers dedicated features that cater to professional needs. In a nutshell, WhatsApp Business includes a suite of tools for branding, customer engagement and automation that the regular app doesn’t have.
These extra capabilities help companies present a professional image and manage customer conversations more efficiently. Below is a chart highlighting key differences that make WhatsApp Business the preferred choice for commerce:
Feature | WhatsApp (Personal) | WhatsApp Business |
Intended use | Personal communication with friends & family. Not designed for commercial use (using it for business may violate terms). | Designed explicitly for business communication. Allows connecting with customers in a professional capacity. |
Business profile | Not available. Profile is just a name & picture. | Business Profile with company name, logo, address, description, email and website. Establishes credibility and makes your business look official. |
Automated messages | Not supported. No built-in automation. | Auto-replies and greeting/away messages can be set. Quick Replies let you save and reuse frequent responses, so customers get instant answers even outside working hours. |
Labels & chat organisation | No labeling system for chats. All conversations are in one generic list. | Labels feature to categorise chats (e.g., New Order, Pending Payment, Support, etc.). Helps in organizing customer inquiries and managing follow-ups systematically. |
Product catalogue | Not available. Cannot showcase products/services in-app. | Catalogue feature to display products or services with images, price and description. Customers can browse and see offerings right from the chat window, which is great for retail and e-commerce. |
Messaging tools | Limited – no templates or broadcast lists beyond basic 256 contact limit. | Broadcast to customers (up to 256 at once in app; unlimited with API) and use message templates via API for notifications (shipping alerts, OTPs, etc.). Plus, access to the WhatsApp Business API for advanced integration and chatbot capabilities when your business grows. |
Trust & verification | No official verification (no blue checkmark). Appears as a normal account. | Eligible for Verified Business status (blue tick badge) once criteria are met (usually via WhatsApp API). This badge and the business profile build trust with customers, as they can be confident they’re chatting with a legitimate business. |
WhatsApp Business offers plenty of advantages, including making your communication a lot smoother and more efficient.
We have listed below 10 WhatsApp Business account benefits to help you better understand the impact the app can have on your business’s growth and success.
WhatsApp Business platform transforms how you connect with your customers, taking customer communication to a whole new level. It allows you to facilitate direct, two-way conversations, creating a more dynamic and personal interaction space.
Customers can easily reach out with questions, feedback or even casual inquiries, making them feel valued by your brand. This accessibility significantly enhances the customer experience, as it develops a sense of instant and personal connection that traditional communication channels often lack.
The impact of this enhanced engagement is profound-
All of this is on their go-to platform for day-to-day communication.
Note: If you are using the regular version of WhatsApp for business communication and want to switch to the business app, read How to Change WhatsApp to a Business Account.
The WhatsApp Business app will completely change how you manage customer interactions with its powerful automation features. These features, such as automated greeting messages and away messages, allow your business to be reachable by customers, even when your agents are not online.
This kind of automation ensures that every customer receives a timely response, whether it’s a welcome message when they first contact you or an auto-reply to common queries.
The benefit of automated customer interaction is twofold.
First, it significantly enhances the customer experience by providing immediate acknowledgement of customer inquiries, making them feel valued and heard.
Second, it boosts your operational efficiency and is more time and cost-effective. Automated systems handle all routine customer queries so your agents can focus on complex questions and other more important support tasks.
Furthermore, these automated interactions are not just robotic responses; they can be personalised to reflect your brand’s voice, ensuring that even bot replies feel engaging and personal.
Imagine being able to engage with more customers, more often, without the fear of rising costs. That’s the kind of cost-effectiveness WhatsApp Business brings to the table, making it an ideal choice for businesses looking to maximise their outreach and customer service without breaking the bank.
Switching to WhatsApp Business can significantly cut down your communication costs. Unlike traditional methods like SMS or international phone calls, which can be costly, WhatsApp requires just an internet connection.
This means you can send messages to your customers without paying anything extra, like you would when sending bulk SMSes. For small businesses or marketers on a tight budget, this is super helpful. You can send updates and promotional messages and even resolve customer issues without worrying about costs.
The beauty of WhatsApp Business lies in its simplicity and reach.
WhatsApp Business breaks down the barriers to international communication, offering your business unparalleled access to customers, no matter where they are located.
According to Statista, as of July 2023, there are 200 million monthly active users on the WhatsApp Business app. The business app is not just a messaging app for businesses anymore; it is a global marketplace where you can reach out to potential customers.
The platform allows you to effortlessly connect with customers across different countries, cultures and time zones, without having to pay a premium. Whether your customer is a local or a potential buyer located halfway around the globe, you can engage with them instantly and personally.
The app essentially levels the playing field for small to medium-sized businesses looking to give large brands a run for their money, without draining their marketing budget.
WhatsApp Business account benefits you a lot when it comes to enhancing the operational efficiency of your business.
One key feature is its ability to categorise conversations using labels. This simple yet effective capability allows you to quickly identify and prioritise customer queries, orders or any ongoing support issues.
Imagine having all your customer interactions neatly organised, with the ability to filter them with just a click. This level of organisation reduces the time spent searching for specific messages, enabling you to respond more promptly and accurately to customer issues.
Whether it’s coordinating with your team, managing customer orders or providing post-sales support, with WhatsApp Business you can handle it all in a centralised, efficient manner. Such efficiency boosts your team’s productivity, reduces overhead costs and ultimately drives your business forward.
Also Read: If you want to know how and what various tasks you can automate in WhatsApp, read WhatsApp Automation.
Trust is a cornerstone for any business, especially in today’s digital age, where data breaches are a real concern. As a business owner looking to maintain a competitive edge, the trust built through WhatsApp Business’s secure platform can be a significant differentiator.
Unlike other messaging apps, WhatsApp Business’s end-to-end encryption ensures that only you and the intended recipient have access to the texts and files shared between the two of you. This gives them the confidence to share personal information, knowing it’s safe from prying eyes. This level of security is crucial for earning your customers’ trust and protecting customer data.
Beyond just encrypting messages, WhatsApp Business also helps in establishing your business as a credible and trustworthy entity. By setting up a verified business profile, customers can immediately see they’re dealing with a legitimate business.
Note: The Green Tick verification is only available with WhatsApp API.
Using a WhatsApp Business account will make your brand look more authentic and professional. You can include vital information such as your WhatsApp business profile, business name, contact details, description and catalogue. You can even add your website URL (if you own a website). This way the customer can directly visit your website to know more about your business.
Thus, WhatsApp Business not only enhances your brand’s reputation but also provides customers with easy access to your products and services.
If you have been thinking about setting up a WhatsApp Business account for a while now, we recommend that you do it immediately; it’s worth the time and effort.
You can think beyond text with WhatsApp Business. Send photos, videos, documents and voice messages to your prospects and customers. This kind of variety means you can show off your products in a photo, explain your services in a video, send or receive important documents and guide the customers to resolve their issues with voice messages.
Basically, WhatsApp Business makes your messages more engaging and informative, leading to improved customer satisfaction and engagement. Plus, being able to send documents means you can quickly share brochures, menus or forms, making it super convenient for your customers to take the desired step.
For marketers, this versatility means they can push the envelope and create engaging and informative campaigns.
In essence, WhatsApp Business’s multimedia messaging capability is a powerful tool for enriching customer conversations.
One of the top pain points faced by businesses today is slow and ineffective customer support.
With WhatsApp Business, you are providing instant and effective customer support on a platform used by almost everyone in India and beyond. This means you can answer customer questions, solve their problems and offer them help instantly on their preferred channel.
By utilising WhatsApp Business features like welcome messages and away messages, you can improve your engagement rate considerably. How? These automated messages keep the customer engaged before someone from the support team reaches out to them.
This ease of communication not only improves their experience but also streamlines your support process, allowing your agents to not just handle large volumes of customer queries but also speed up their resolution time.
WhatsApp Business opens up a direct line of communication to your customers — you can send promotions, updates and personalised offers straight to their phones. This makes it an incredibly effective channel for marketing.
Unlike SMS, which is mostly considered spam these days, messages sent through WhatsApp have a much higher open rate and are less likely to be seen as spam because of the security and trust WhatsApp provides to its users.
With WhatsApp marketing, you can segment your audience and send personalised messages that resonate with their specific needs and preferences. Such customisation enhances the relevance of your communication, making customers more likely to take action.
Moreover, using WhatsApp Business for marketing campaigns isn’t just about sending bulk messages. It’s about building relationships by engaging with customers on their turf. If you are a marketer, you know what this means. It means much more effective campaigns and a better return on investment.
Pro Tip: To take your WhatsApp marketing one step further, read about WhatsApp Ads. You can now run these ads directly from the WhatsApp Business app.
WhatsApp Business provides metrics and reporting tools that a regular WhatsApp account lacks. Businesses can track message open rates (WhatsApp messages boast an ~98% open rate), delivery status and response times. These insights help measure campaign performance, identify customer engagement levels and refine marketing strategies based on data.
The WhatsApp Business app lets companies create a product/service catalogue right within the app, acting as a mobile storefront. This is a huge benefit for retail, e-commerce and small businesses to display offerings conveniently to customers.
WhatsApp Business allows you to assign labels to chats or contacts (e.g., “New Lead”, “Pending Payment”, “VIP Customer”). This feature wasn’t in the original list and is especially beneficial for organising customer interactions as your business grows.
This results in a streamlined workflow which categorises and filters chats by labels (sales, support, new orders, etc.) for quick access. For example, a real estate agent can label chats as “Buyer” or “Renter” to prioritise follow-ups.
Segmenting customers means you can broadcast targeted updates or offers to specific groups (like a promo to all “VIP” labelled customers) rather than a one-size-fits-all message. The end outcome of this is improved efficiency.
A standard WhatsApp account is tied to one user, but WhatsApp Business (especially with the API) supports multi-user access for handling chats. This is a game-changer for companies with support or sales teams. As it leads to:
WhatsApp Business (via the API) allows the use of pre-approved message templates for sending out transactional messages, alerts and other notifications automatically. This benefit wasn’t highlighted in the original blog but is extremely useful for certain industries (banks, travel, e-commerce, etc.).
You can send order confirmations, shipping updates, appointment reminders or OTP codes through WhatsApp templates. For example, a bank can instantly dispatch a one-time passcode or a flight operator can send boarding alerts to all passengers.
Templates ensure your messages meet WhatsApp guidelines and have a uniform format (useful for branding). Once approved, you can send them anytime – even to users who haven’t messaged you first (within policy limits).
With WhatsApp Business, you’re not limited to text – you can leverage rich media (images, videos, PDFs, audio) to engage customers in ways a basic SMS or email might not. While any WhatsApp user can send media, WhatsApp Business makes rich media messaging a strategic tool for marketing and support.
WhatsApp Business is built to scale with your business. As your customer base grows from dozens to thousands, the platform can accommodate that expansion – something that would be impractical with the regular app.
If you need to send a promo to 5,000 customers at once? WhatsApp Business API lets you broadcast messages far beyond the 256-contact limit of a normal app broadcast list. This makes it ideal for large campaigns and big enterprises.
Some of the benefits of this are that it lets you handle a high volume of incoming support queries or bulk outbound notifications and the Business platform is robust enough to handle it. You won’t be constrained by the app slowing down or getting banned for high messaging volumes (which can happen if one misuses the personal app for business).
As you scale, WhatsApp Business can integrate with CRM systems, chatbots and analytics tools to streamline operations further. This means your WhatsApp communication can plug into your broader tech ecosystem (from tracking leads to automating follow-ups), supporting continuous growth without missing a beat.
Having a direct line to customer opinions is invaluable for businesses and marketers looking to stay ahead of market trends and customer preferences.
WhatsApp Business simplifies the process of collecting customer feedback and conducting market research. Send surveys or questions directly to their WhatsApp, engaging customers in a familiar and convenient setting.
This approach often results in higher response rates compared to traditional methods like email surveys, where responses can be slow and participation rates low.
You can quickly gauge reactions to a new product, service or policy change, giving you valuable data to make informed decisions. This qualitative feedback is invaluable for developing new offerings or refining existing ones to better meet customer demands.
Furthermore, conducting market research via WhatsApp can provide deeper qualitative insights. Engaging in meaningful conversations with your customers allows you to understand the “why” behind their behaviours and preferences. This offers a level of depth that anonymous surveys can’t match.
Now that you know all the benefits of a WhatsApp business account, you should also take a look at the different types of WhatsApp available in the market.
One of them is WhatsApp API, with advanced automation features, the capability of handling multiple conversations and so much more, specifically crafted for medium and large businesses.
If you want to start leveraging API for your business needs, you need to get in touch with an official tech partner like telecrm (India’s Best WhatsApp CRM).
Make sure you have the following prerequisites:
With all these prerequisites ready, you can have your API set up in Telecrm in about 60 minutes. To start with the WhatsApp API, book a demo of telecrm today.
WhatsApp Business offers several benefits for businesses, such as creating a professional presence, providing customer support, automating responses and analytics.
WhatsApp is for personal use, while WhatsApp Business is tailored for businesses, offering features like business profiles, automated messaging and catalogue.
Disadvantages of WhatsApp Business include limited features compared to other business messaging platforms, such as fewer integrations and customisation options.
Yes, you can technically use WhatsApp Business for personal use, but it is primarily designed for business use.
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